Digital Marketing Manager
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Full-time
Compensation USD28.8/hour
Posted about 3 years ago
Responsibilities
GOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the American military, law enforcement, firefighting, medical services and government personnel. We are dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members’ on-duty and off-duty needs.
The Digital Marketing Manager will be the owner of all marketing efforts that support this important partner. This role is ultimately the owner of the revenue and margin plan for the ShopVCS.com channel and leveraging all available tactics to drive engagement and achieve the plan. The Digital Marketing Manager must be guided by data and work to optimize all communications and processes based on the results. The goal is to make our email and homepage channels effective order drivers for the sellers on ShopVCS.com by understanding which placements and vehicles convert for specific segments and categories.
Responsibilities:
- Own all communication with the VCS team including but not limited to: monthly reporting, marketing performance, merchandising performance and member growth.
- Work to understand the VCS team’s definition of success, so that efforts can be aligned to achieve the GovX plan and drive success for VCS.
- Own and manage all member communications on ShopVCS.com: Promotional email Trigger email and email journeys ShopVCS.com Homepage SMS – Future Channel Narvar shipment emails and landing page
- Maintain a schedule to ensure we are communicating with members at appropriate times and at the right volume.
- Manage the creation and development process. QA and test all communications.
- Ensure that all communication is scheduled and delivers on time.
- Report back on the performance of all communication channels.
- Understand and leverage the product recommendation engine to increase personalization efficiently across all member communications.
- Partner with VCS marketing team to develop strategies to access their databases and drive new members to ShopVCS.com.
- Work cross-functionally with our Graphic Designers and Creative Director to streamline emails scaling the program while leveraging best practices and proven email tactics.
- Develop and drive a long-term email marketing strategy to consistently improve performance, increase traffic from the email traffic and drive revenue on the ShopVCS.com website.
- Leverage reporting to make data driven decisions to drive the business to achieve revenue and margin goals.
- Report back to the GovX management team on VCS performance quarterly.