Hubspot Admin / Sr Marketing Operations Specialist at Percona | Torre
Hubspot Admin / Sr Marketing Operations Specialist
Percona
Percona

Hubspot Admin / Sr Marketing Operations Specialist

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Full-time

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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Remote (anywhere)
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Posted about 2 years ago

Responsibilities & more

Percona is a respected thought leader in the open source community. We provide services and software for MySQL, MongoDB, PostgreSQL and MariaDB to open source users globally. Percona is remote-first and globally dispersed; we have colleagues in more than 40 countries. We offer a collaborative, highly-engaged culture where your ideas are welcome and your voice is heard. The growth and development of our staff is a top priority; we provide funding for training, certifications, conferences and more. As a Sr. Marketing Operations Specialist you will help improve the return on our marketing investments by leveraging best practices and different technology, metrics, and processes to attract, nurture and convert prospects into clients. You will play a key role in support of our growth and brand initiatives and objectives. You will help evaluate our systems and identify opportunities to improve and implement best practices for the development and optimization of campaigns that will drive the growth of our customer base. You will ensure the quality and accuracy of our marketing systems integration, process automation, and data flow. Responsibilities: - Day-to-day management of Hubspot including marketing automation, emails, campaign set up, nurture programs, landing pages, forms, lists and Salesforce integrations with other marketing tech stack. - Refine the lead management process including lead flow, velocity, and tracking across campaigns. - Oversee and track the flow of leads to Sales, ensure leads are correctly qualified, routed, and followed up with. - Work with the marketing team to improve lead scoring and management process. - Create scalable systems to maintain the health of our marketing databases to ensure their usability and reliability and that they correctly synchronize across systems; leverage our enrichment tools to ensure our lead data is actionable and complete. - Work with the Growth Marketing team to ensure systems support the smooth execution and reporting of marketing campaigns. - Use analytics to identify weaknesses and make recommendations on how to improve across channels. - Consult on operational best-practices, providing guidance on audience targeting and segmentation as well as A/B testing strategies. - Ensure best practices in copywriting, landing page UX/UI and lead management. - Provide tracking and visualizations of progress of marketing programs across channels and partner with analytics to build reports dashboards. - Provide analysis and insights to facilitate decision making for marketing investments; identify areas within the customer journey that are strong and areas that could use improvement. - Identify and interpret trends and patterns in datasets to help optimize campaigns for conversions through experimentation.
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