Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provider." The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain.Positioning & strategy (35% of time, ongoing)Data-provider repositioning — the core narrative work, executed across surfacesCompetitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, othersCustomer voice — interviews, segmentation, win/loss patternsDiscovery partnership with CPO — testing the 10-product backlog against marketWebsite ownership (30% of time, ongoing — heavier in first 90 days during rebuild)Site strategy: information architecture, page roadmap, what each page arguesCopy direction (Denis writes, this role briefs, CMO guides and approves)Conversion design intuition (works with Nastya on layout)Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPressOngoing optimization: hypothesis testing, A/B where applicable, conversion outcomesOwns the answer to "is the site working?" with dataLaunches (20% of time, episodic but high-stakes)New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch trackingFirst launch hands off from CMO within ~30 days of startingSales enablement (15% of time, ongoing)Battle cards against named competitorsObjection handling libraryPitch deck systemCo-sell content for partnershipsWhat this person does NOT ownEmail lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress — CMO + Yana + future demand gen hireSMM, LinkedIn organic, brand channels — Events Manager growing into this (?)Design execution — Nastya owns; this role briefsContent production — Denis owns; this role briefsSEO production — SEO contractor + Denis; this role provides strategic input on site IA implicationsMarketing analytics infrastructure — Yana now, eventually analyst hireRequirements6+ years B2B SaaS product marketing, with 3+ years senior ICHas owned a B2B website strategically — IA, page roadmap, conversion outcomes — at a previous role. Not "wrote site copy" — owned outcomes.Has driven a positioning or repositioning project end-to-end with measurable business outcomeHas built sales enablement from zero or near-zeroTechnical product depth — has marketed to technical buyers (devs, engineers, data/infra)Comfortable in low-process environments (!) — has worked at companies under 100 people, doesn't need scaffoldingAI-native or at least is comfortable with AI tools in daily workflowBusiness mindset, understanding business outcomesStrong-preference criteriaBackground in proxy, scraping, data infrastructure, dev tools, API productsHas worked with WordPress sites (not as designer/dev, but as strategic owner)Category creation or category renaming experienceHas run conversion experiments before (doesn't need to be data scientist, but knows how to think about it)Reseller/partnership-heavy company experienceBenefitsHigh ownership and autonomy— lead campaigns end-to-end with clear visibility of your impact on pipeline and growth.Fully remote & flexible work— work from anywhere with hours that support productivity, not time tracking.Direct influence on product and go-to-market— shape messaging, positioning, and acquisition strategy across funnels.Hands-on execution culture— no layers, no slow loops; you get to build, test, optimize, and scale campaigns yourself.Data-driven, experimentation-first environment— fast testing cycles, A/B experimentation, and decisions rooted in insights.Collaboration with a global team— work with Product, Growth, Design, and Sales across a distributed international organization.
