Core Responsibilities
Project Management & Operations – 30%
• Own and manage marketing workflows, timelines, and deliverables across teams and vendors
• Build and maintain structured systems using project management tools
• Assign tasks, track progress, and ensure deadlines are met without leadership intervention
• Coordinate across multiple external partners (e.g., agencies, developers, designers)
• Document processes and playbooks to ensure repeatable execution
Content & Communication – 25%
• Own the content calendar, newsletters, and email marketing campaigns end-to-end
• Lead messaging, tone, and narrative across all marketing channels
• Ensure consistency and quality across written communication and brand voice
• Analyze campaign performance and optimize based on engagement metrics
• Collaborate with internal and external contributors to maintain cohesive output
Creative & Production – 25%
• Lead the development of marketing assets including catalogs, presentations, and campaign materials
• Translate ideas into high-quality, on-brand deliverables aligned with a luxury audience
• Art-direct designers and manage production timelines across creative projects
• Maintain visual consistency and enforce brand standards
• Oversee visual execution of email campaigns, including imagery and multimedia assets
Campaigns, Advertising & Digital Presence – 10%
• Coordinate with external agencies on paid campaigns, SEO, and content initiatives
• Ensure timely campaign launches aligned with brand and business goals
• Monitor basic performance metrics and support optimization efforts
• Coordinate website updates and ensure digital consistency
Events, Trade Shows & Sales Support – 10%
• Support planning and execution of trade shows and events
• Coordinate marketing materials, logistics, and follow-up processes
• Develop sales-enablement collateral to support lead conversion
• Align marketing efforts with sales teams to improve pipeline performance
Requirements
Must-Haves (Required)
• 4+ years of experience in marketing operations, content, or creative roles
• Proven experience managing multi-vendor or agency-driven marketing functions
• Strong project management and workflow-building expertise
• Hands-on experience owning content and creative output (not just coordination)
• Strong email marketing experience, including visual campaign execution
• Excellent written and spoken English communication skills
• Experience applying AI tools to improve workflows, output, or efficiency
• Strong organizational skills with a systems-thinking mindset
• Ability to handle direct feedback and work collaboratively with senior stakeholders
• Availability for frequent international travel (Miami and Panama)
• Based in Latin America (LATAM)
Nice-to-Haves (Preferred)
• Spanish language proficiency
• Experience in luxury, hospitality, or high-end design industries
• Basic graphic design literacy for effective art direction
• Experience working with CRM and email marketing platforms
• Familiarity with trade shows, print production, or catalog creation
• Experience in startup or high-growth environments
Tools Proficiency
Must-Haves (Required)
• Project Management: Trello, Asana, Zoho
• Productivity: Google Workspace
• Communication: Slack, Zoom
• CRM/Marketing: Email marketing platforms, CRM systems
Nice-to-Haves (Preferred)
• Zoho CRM, Zoho Campaigns
• Design Tools: Canva, Figma
• Automation Tools: Zapier or similar AI/automation platforms
