About DAS HealthDAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. As we continue to scale, we are investing in building a best-in-class marketing organization that drives both brand leadership and revenue growth.About the RoleDAS Health is seeking an experienced and strategic AVP, Corporate Marketing & Product Strategy to lead the development of our brand, messaging, product marketing, and go-to-market strategy.This is a high-impact, build-from-the-ground-up leadership role. You will shape how DAS Health is positioned in the market, elevate our brand voice, and drive awareness across the healthcare technology ecosystem—while partnering closely with sales and leadership to ensure marketing contributes directly to business growth.This role is ideal for a hands-on marketing leader who thrives in fast-paced, evolving environments and is excited to build, scale, and lead through ambiguity.Brand Strategy & Market PositioningLead the development and evolution of DAS Health’s brand strategy and market positioningDefine messaging architecture, value propositions, and a consistent voice across all channelsConduct market, customer, and competitive analysis to identify opportunities and differentiationProduct Marketing & Go-to-Market StrategyOwn product marketing strategy across DAS Health’s services and solutions portfolioPackage products and solutions for market clarity and differentiationDevelop and execute go-to-market strategies for new offerings, launches, and strategic initiativesCreate sales enablement materials, messaging frameworks, presentations, and competitive insightsThought Leadership & Corporate CommunicationsBuild thought leadership programs that elevate DAS Health’s presence in healthcare technologyOversee content strategy, including blogs, white papers, case studies, and executive contentLead corporate communications, including PR, media relations, and company announcementsStrengthen visibility through industry associations, analysts, and strategic partnershipsCross-Functional Collaboration & Revenue AlignmentAct as a strategic bridge between product, sales, operations, and corporate leadershipPartner with sales to improve win rates, support cross-sell initiatives, and drive revenue growthEnsure marketing efforts are aligned to measurable business outcomesBuild & Scale the FunctionBuild and scale the corporate marketing function from the ground upManage external agencies and partners initially, with a long-term plan to bring capabilities in-houseEstablish KPIs and performance metrics to measure success and impactWhat Success Looks LikeStrong, differentiated brand presence in the healthcare IT marketClear and consistent messaging and positioning across the organizationIncreased market awareness (website traffic, PR mentions, thought leadership engagement)Improved win rates and support of revenue growth initiativesA scalable marketing foundation that supports long-term growthRequired Experience10+ years of progressive marketing leadership experienceMust have experience within healthcare IT (required)Background in SaaS, managed services, cybersecurity, or healthcare services strongly preferredProven success in brand strategy, product marketing, and go-to-market leadershipExperience working cross-functionally with executive leadership and sales teamsHands-on experience leveraging AI tools in a marketing or strategy environmentSkills & CharacteristicsStrong strategic thinker with the ability to execute hands-onExcellent communication and storytelling skillsComfortable operating in ambiguity and building from scratchExperience managing agencies and external partnersData-driven mindset with the ability to connect marketing efforts to business outcomesNice to HaveMBA or advanced degreeExperience leveraging AI tools (e.g., Copilot) for research, insights, or process optimizationExperience building, deploying, or experimenting with AI agents or similar automation toolsPassion for emerging technologies and innovationEnvironment & ToolsRemote role with minimal travelCurrent tech stack includes Salesforce, HubSpot, Copilot, and Adobe SuiteFast-paced, high-growth, and evolving marketing environmentWhy Join DAS HealthThis is a unique opportunity to build and shape the marketing function at a growing healthcare technology organization. You’ll have the autonomy to define strategy, influence executive decision-making, and make a measurable impact on the company’s growth trajectory.
