About the roleTradewater is seeking a highly technical, data-driven marketing professional to own the infrastructure and execution of our digital growth engine. This role is responsible for campaign setup, user tracking architecture, conversion event accuracy, technical SEO, paid media execution, and analyzing the data from these systems to make improvements in execution. This role will ensure that data flows seamlessly across platforms, that the website is technically optimized for search and generative engine (GEO) visibility, and that paid media campaigns are properly implemented and measured. This role partners closely with content development to drive measurable demand and growth.This position is primarily remote; however, candidates must be available, able and willing to travel according to the requirements listed below, including internationally as needed.Key Responsibilities and Duties:Conduct technical SEO auditsAnalyze performance data, report on key metrics, and stay current with SEO and GEO trendsMonitor SERP performance and competitive positioningIdentify and help implement technical fixes to improve website performance, site structure, user experience, and other core web vitalsDevelop and execute strategies to acquire high-quality backlinks from authoritative websitesWork closely with cross-functional teams, such as content writers, web developers, designers, and marketing, to ensure SEO and GEO best practices are integrated into their workUse tools like Google Analytics to track performance, analyze data, and report on key performance indicators (KPIs) to stakeholdersKeep up to date on the latest trends, algorithm changes, and new technologies to maintain a competitive edgeImplement and maintain tracking architecture (pixels, tags, events)Troubleshoot attribution issuesEnsure compliance with privacy regulations (cookie consent, tracking limitations)Build, launch, and optimize advertising campaigns (PPC)Conduct A/B testing on landing pages and adsRequirements:3-5 years of experience in marketing, advertising, or similarProficiency with SEO tools and web analytics platforms, such as SEMrush and Google AnalyticsExperience with tag management systemsDemonstrated experience with generative engine optimization best practices, strategy and executionUnderstanding of HTML/CSS – ability to read basic syntax and tag placementStrong understanding of event tracking architectures, data attribution models, and marketing automation integrationsDemonstrated experience in growth advertising to generate leadsExperience with e-commerce systems and product-based advertisingExperience with content management systemsExcellent analytical and data visualization skillsStrong written and verbal communication skillsStrategic thinking and problem-solving abilitiesAdaptability and ability to manage change; ability to use creative and analytical thinking to solve design challengesA commitment to staying updated on the latest design trends and technologiesProject management skills and the ability to meet deadlinesAbility and willingness to travel as needed (expected travel is less than 10% of total time)Salary & BenefitsThe expected annual salary range for a U.S. based candidate is between $80,000-95,000 USD. Compensation is determined based on a variety of factors including relevant experience, other position-related qualifications/skills, geographic location, and business needs.Benefits vary by region and may include: a bonus program to recognize the shared success of our team; multiple paid time away from work offerings (including personal and sick time, parental leave, and company and floating (flex) holidays); home office reimbursement for new team members; an annual professional development budget; free mental health benefits and services; and a team-wide annual retreat.Currently available in the U.S.: employer provided insurance including health, life, disability (with options to elect dental, vision and other supplemental coverage) and a Safe Harbor 401(k) retirement plan with an annual employer contribution.Application ProcessApplications for this position will be accepted through Friday, April 24, 2026. The role is open to candidates located in timezones aligned with the Americas, Western Europe or Central Europe. Please include a cover letter detailing your interest and experience with respect to this role.
