• Own strategy and content development for launching and driving engagement across Universal Tennis’ core segments, products and services
• Responsible for user acquisition funnel, including customer segmentation, profiling, messaging, onboarding, retention, and upsell
• Product marketing. Own product positioning for all personas on UTR Engagement Platform and develop digital assets and related collateral to drive registration, engagement, and adoption.
• Develop and measure KPIs and ROI on initiatives, product releases, resources and all marketing spend including performance marketing, paid advertising, partner and sponsorship
• Work closely with the COO and Chief Product Officer to make user-insight driven product decisions and develop marketing campaigns for all initiatives or product releases addressing consumers in the tennis industry worldwide.
• Work closely with the COO and Head of Commercial to develop content for B2B sales and campaigns to drive UTR’s adoption within clients worldwide (e.g. private clubs, academies) and key vertical segments (e.g. high school, college, etc.)
• Brand mission and identity, including brand architecture, style guide, etc.
• Work with senior leadership to define value proposition and strategic narrative, press relations
• Manage growing distributed team of employees and contractors for team including website, social media, email, pr/coms and performance marketing.
• Define marketing dashboards with goals, benchmarks, results such as CAC, LTV, social, email, web analytics, etc.
