Pleo is Europe’s #1 spend management solution with over 30,000 customers across 16 markets. The company values a good work-life balance and encourages diversity and inclusion. Pleo is on a mission to help every company go beyond the books and believes in delegating company spending to all employees, automating it as much as possible, and driving a culture of responsible spending. The company's core values include championing the customer, succeeding as a team, making it happen, and building to scale. Pleo has a diverse team of 850+ employees from over 100 nations, with offices in Copenhagen, London, Stockholm, Berlin, Madrid, Montreal, and Lisbon, as well as full-time remotes in 35 other countries.
Pleo is seeking a forward-thinking, modern marketing leader to take on the role of Director, Northern Europe Marketing. The successful candidate will lead a talented team of marketers to create awareness, demand, and pipeline in the Northern Europe region. This role involves owning regional marketing targets, executing impactful marketing strategies, collaborating with central marketing functions, and developing the regional marketing team. The ideal candidate will have a solid understanding of the modern SaaS customer buying journey, experience in leading and developing geographically dispersed marketing teams, and a commercial mindset. The role offers the opportunity to work in a fast-paced environment, embrace change and ambiguity, and make a significant impact on the company's growth ambitions.
Responsibilities:
- Own Northern Europe regional marketing targets aligned to Pleo’s growth ambitions
- Create and execute a regionally impactful marketing strategy, including integrated campaigns, webinars, events, and brand programs
- Collaborate with central marketing functions to agree priorities for the region and support execution of those programs
- Partner with PR team to deliver plans in UKI and Nordics regions that increase Pleo’s brand awareness and share of voice
- Forecast, measure, analyze, and report program results to drive continuous improvement
- Enable sales teams with toolkits, templates, and campaign timelines to ensure alignment between outbound sales and marketing efforts
- Hire, mentor, and develop the Northern Europe Regional Marketing team
