Direct-to-Consumer Email Copywriter for US Audience at Mastrat | Torre
Direct-to-Consumer Email Copywriter for US Audience
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Mastrat

Direct-to-Consumer Email Copywriter for US Audience

Mastrat
Posted by
Gabriela Donoso Delgado
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Full-time

Legal agreement: Contractor

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Remote (anywhere)
Posted over 2 years ago
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Responsibilities

⚠️ At this time, we're not accepting applications from candidates based in Canada and the United States. Responsibilities: • Write compelling email copy in various styles that effectively address pain points, highlight benefits, and include a clear call to action for Direct-to-consumer brands. • Research and analyze the competition to understand the market and create differentiating messaging. • Tailor messaging to specific email list segments for higher engagement and conversion. • Understand the brand's voice and messaging guidelines and write in a way that aligns with the overall brand messaging. • Plan and execute email campaigns that align with seasonal trends, promotions, and other events. • Collaborate with cross-functional teams to ensure all email campaigns are aligned with the overall marketing strategy. Requirements: ✓ Has at least three years of experience in email copywriting for Direct-to-Consumer (DTC) brands in roles that included the following responsibilities or experiences: 1. Usage of copywriting frameworks. 2. Writing short texts with varying tones and brands. 3. Copywriting for a US-based audience in a style relatable to US consumers that required comprehension of the American culture and mentality. 4. Creating email conversions that drive conversion that required their understanding of the conversion rate of copywriting. (For which the candidate must also describe their track record in the subject.) 5. Articulate the benefits of the products to meet customer desires and needs. 6. Using marketing best practices, including segmentation, A/B testing, and personalization. ✓ A portfolio displaying written English samples for successful campaigns for DTC brands targeting American consumers.
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