Content Strategist
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Full-time
Legal agreement: Employment
Compensation
USD65k - 84k/year
Posted 8 months ago
Responsibilities
About YouA cogent and evocative writer with meticulous attention to detailA self-starter who can move quickly from talking to writing that can operate efficiently within ambiguous situationsAn executor who understands strategy: you know how each piece fits into the bigger pictureA creator and builder of ideas with a motto of "yes, and..."Client- and team-centric work ethic and ability to motivate and foster a sense of collaboration among project team members and the clientThe professionalism, confidence and attention to detail necessary to earn the respect of client executives, peers and project team membersLikes to get your hands dirty and write ad copy, social posts and anything else a client needs for a comprehensive strategyExcellent written and verbal communication skillsPassionate about making complex information accessible and compelling for diverse audiencesAdditional NotesAt this time, Mad Fish Digital is only able to offer employment to those residing within the United States.What You'll DoExecute multi-channel content marketing programs including web content, blog posts, email campaigns, social content, and visual content strategies based on established strategic frameworksWrite clear, persuasive, inclusive, original copy in multiple styles, formats, and voices for websites, social channels, email, and moreListen to and learn from clients, becoming the resident expert in their stories, contexts, audiences, and KPIs. Translate that institutional knowledge into compelling content that drives resultsConduct content research including competitive analysis, audience research, keyword research, and content audits to inform execution and support strategic recommendationsResearch, organize, and prioritize content based on cohesive channel promotion strategies (SEO, social, email, paid media)Collaborate with cross-functional teams including SEO, design, and paid media to align content execution with holistic digital strategiesTrack and report on content performance and engagement to measure impact and identify optimization opportunitiesEdit and proofread content following best practices for digital contentDevelop user personas, editorial calendars, and content roadmaps that align with brand positioning and client goalsSupport the development of creative briefs, content strategies, and content intake questionnairesFlex up to strategic thinking by connecting execution insights to bigger-picture recommendations and identifying new content opportunitiesSkills & Experience3-5 years of experience in a digital/interactive content strategy or content marketing roleStrong copywriting portfolio demonstrating the ability to write in a diversity of voices across multiple client typesExperience executing content marketing programs across multiple channels (web, blog, email, social)Proven ability to manage content projects from planning through execution and reportingExperience conducting content audits, competitive analysis, and audience researchUnderstanding of SEO principles and how content supports search engine performanceFamiliarity with developing editorial calendars and content roadmapsComfortable working with data to track performance and inform content decisionsBenefits & Perks100% health and dental coverage Competitive salary 401(k) with employer contribution Flexible PTO Flexible hybrid/remote work Professional development opportunities Pet-friendly in-office workspace Equal Opportunity & Inclusion StatementIndividuals seeking employment at Mad Fish are considered without regards to age, color, mental and physical abilities, ethnicity, family status, gender identity and expression, language, national origin, political affiliation, race, religion, sexual orientation, socio-economic status, military status, and other characteristics. All individuals should apply.As an equity affirming company, Mad Fish Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.About Mad Fish DigitalWe’re a digital marketing agency that champions creative strategies and stays accountable to the results. With a passionate leadership team that’s 71% women, we are dedicated to transparency and we’re serious about changing the way management and business are handled. We're a proud B Corp that focuses on doing good in the world.