Company Overview:
Ray Advertising is a U.S.-based company with global operations, specializing in performance marketing, health insurance, and e-commerce. Our business ecosystem is designed to help leading U.S. companies scale efficiently while delivering high-quality solutions to American consumers. By empowering local talent and fostering professional growth, we contribute to long-term economic development through sustainable, performance-driven operations. Ray Advertising is headquartered in Redding, California, and operates with distributed teams supporting U.S.-based business functions.
Position Summary:
We are seeking a high-performing Sales Development Representative to serve as the front-line growth driver of Ray Advertising’s performance marketing engine. This role is ideal for a persuasive, resilient, and results-driven sales professional who thrives in high-volume outbound environments. You will be responsible for identifying, engaging, and qualifying high-value advertisers, booking qualified meetings, and building the foundation for long-term strategic partnerships and revenue growth.
Key Responsibilities:
Outbound Sales Execution (Primary Responsibility):
- Drive high-volume outbound activity through cold calling, email outreach, and LinkedIn prospecting.
- Identify and qualify potential advertisers aligned with Ray Advertising’s performance marketing services.
- Deliver confident, value-driven sales conversations with decision-makers.
- Consistently meet or exceed daily, weekly, and monthly outreach KPIs.
- Follow approved sales scripts, objection-handling frameworks, and outreach SOPs.
- Maintain discipline, consistency, and accuracy in all outbound activities.
- Success in this role is measured by outbound activity, qualified meetings booked, meeting show rate, and pipeline contribution.
Sales Funnel & Appointment Management:
- Manage early-stage sales pipeline from first contact to qualified meeting.
- Schedule qualified appointments for senior sales and management teams.
- Ensure a high meeting show rate through proper qualification and preparation.
- Maintain consistent follow-up and pipeline momentum.
- Ensure smooth handoff of qualified opportunities to closers.
Relationship Building & Lead Qualification:
- Build trust-based relationships with advertisers using a consultative approach.
- Educate prospects on Ray Advertising’s performance-driven value proposition.
- Warm leads effectively before transitioning them to senior sales representatives.
- Represent the company with professionalism, credibility, and confidence.
CRM Management & Reporting:
- Maintain accurate, up-to-date records in CRM systems (HubSpot, Pipedrive, or similar).
- Track all calls, emails, meetings, follow-ups, and pipeline stages.
- Ensure transparency and visibility for leadership through proper reporting.
- Follow internal documentation standards, workflows, and data hygiene requirements.
Market Research & Sales Optimization:
- Research advertiser needs, market trends, and competitor pricing.
- Continuously refine outreach strategies and messaging based on data and feedback.
- Share market insights and performance observations with leadership.
Internal Coordination:
- Coordinate with internal teams to ensure smooth transition from sales to onboarding.
- Support early-stage communication to maintain deal momentum.
- Assist with onboarding coordination when required.
Required Qualifications:
- 1.5–4 years of experience in Sales Development, Cold Calling, Email Outreach, or Social Selling.
- Proven ability to manage high-volume outbound sales activity.
- Prior experience in Pay Per Call, Affiliate Marketing, Lead Generation, or Performance Marketing is highly preferred.
Preferred Qualifications:
- Experience selling to U.S.-based advertisers.
- Exposure to performance marketing, PPC, lead generation, or affiliate ecosystems.
- Experience working in remote, fast-paced sales environments.
- Sales training certifications or advanced sales coursework (a plus).
Skills & Competencies:
Technical Skills:
- CRM tools (HubSpot, Pipedrive).
- VoIP dialers.
- Sales outreach platforms (Apollo.io, LinkedIn Sales Navigator).
- Reporting tools and Google Workspace.
Soft Skills:
- Excellent English communication (written & verbal).
- Strong persuasion, negotiation, and objection-handling skills.
- Resilience, discipline, and goal-oriented mindset.
- Ability to work under pressure and meet aggressive targets.
- Strong organization, time management, professionalism, and ethics.
Work Details:
- Employment Type: Full-time (W-2).
- Location: United States (Remote).
- Working Hours: Monday–Friday, 8:00 AM – 4:00 PM PST (some flexibility based on territory and meetings).
- Reports to: Head of Sales / Business Development Manager.
Compensation:
- Base Salary: $30,000 – $60,000 (based on experience).
- On-Target Earnings (OTE): $60,000 – $100,000+ (performance-based commissions).
- Commission eligibility after onboarding/probation (60–90 days), subject to performance.
Benefits & Perks:
- Remote work flexibility.
- Clear career growth into Business Development and Management roles.
- Opportunities for U.S. business travel and global marketing events (performance-based).
- Exposure to high-level advertisers and performance-driven campaigns.
Career Growth:
- Clear, performance-based growth path.
- Hands-on learning through real sales targets and KPIs.
- Internal promotions based on results, not tenure.
- Mentorship from senior sales and leadership teams.
- Continuous skill development in performance marketing and sales.
Why Join Ray Advertising?:
At Ray Advertising, you don’t just work in sales—you help drive the company’s growth engine. You’ll be part of a high-performance culture where results matter, effort is rewarded, and career advancement is based on impact. We value discipline, ownership, resilience, and continuous improvement, and we invest in individuals committed to long-term success.
