Content Marketing Specialist at Litmus

• Develop and execute on the content needs within our integrated marketing framework. These include but are not limited to whitepapers, reports, webinars, blog posts, infographics, display ads, videos, and of course, email • Own our social media strategy and execution: ◦ Create, curate, and manage all social content by translating campaigns into formats that work on social (videos, GIFs, etc.) ◦ Promote all content, including ebooks, webinars, and blog posts, on social to support company goals. ◦ Develop strategies to increase viral sharing. ◦ Monitor, listen and respond to users on social. ◦ Own the reporting of social media performance. • Be the go-to for our PR team in getting content approved and routed internally (not to mention figuring out how to amplify any press on social!) • Engage with the email community. • Analyze content performance and optimize accordingly. • Use your SEO knowledge to optimize past and future content. • Work with key stakeholders in retention, customer marketing, and demand gen to understand and optimize content strategy according to the overall customer lifecycle. • Craft compelling copy by persona that supports overall Litmus messaging and positioning to drive business goals. • Create content experiences that will delight future customers, customers, and subscribers along their journey. • Lead content projects, including running kickoff meetings, reviewing/editing drafts, collaborating with design, to delivery of final content to design and interactive teams. • Obsessively ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for performance.

Content Marketing Specialist

Responsibilities

Skills wanted:

Language(s) required:

Erik Nierenberg

About Litmus:

mission:

Job benefits for full-time members:

litmus.com/

Admin access needed