LeadVenture is looking for a Senior Growth Marketing Manager to own acquisition and upsell campaign strategy for one of our most important brands.This brand has real growth potential, but it needs someone who will take the time to understand what is happening before jumping into execution. You will dig into the data, spend time with Sales, and build a strategy grounded in reality, not assumptions.You will work closely with Sales, BDR, and channel teams to align targeting, messaging, and execution across the full customer journey from initial engagement through conversion and growth.This is not a coordination role. You are accountable for pipeline outcomes and for solving real growth challenges.What You'll DoShape Growth StrategyBefore building anything, you will take time to understand how the brand is perceived, what Sales is hearing from prospects, and what is actually working in current programsIdentify opportunities to improve pipeline generation, conversion, and revenue performanceRecommend strategic priorities based on performance data, market conditions, and business goalsDevelop and test hypotheses to address growth challenges and unlock new opportunitiesOwn Campaign Strategy and PlanningBuild integrated campaigns across paid media, outbound (BDR), email, events, and partner channelsDefine campaign goals around pipeline, conversion, and revenue in partnership with marketing leadershipOwn segmentation, messaging, and channel strategy across the customer journeyBalance short-term pipeline generation with longer-term growth initiativesDrive Cross-Functional AlignmentLead alignment across Marketing, Sales, BDR, and channel teams on campaign strategy, targets, and executionPartner with Sales to understand and systematically address conversion barriers rooted in brand perception or customer trustTreat BDR as a core campaign channel and align outbound messaging, targeting, and timingBuild strong relationships with sales and business stakeholders to drive shared accountability for resultsLead Campaign DeliveryOwn timelines, briefs, and coordination across creative and channel executionMake sure all assets and messaging are aligned to campaign strategy and business goalsDrive execution velocity by identifying and removing bottlenecks across teamsOwn Performance and OptimizationTrack campaign performance across the full funnel from engagement through revenueDig into performance trends to understand root causes, not just symptomsDrive optimization decisions and develop action plans to improve resultsBuild approaches that are repeatable and scalable across campaignsLeverage Partner ChannelsIntegrate partner and OEM channels into campaign strategy where it makes senseExpand reach and drive pipeline through co-marketing programs and strategic partnershipsWhat Success Looks LikeWithin 90 days, you have a clear point of view on what is broken, what is working, and where to focus, and you have built enough trust with Sales to execute against it togetherMeasurable improvement in conversion efficiency, not just pipeline volumeCampaigns that are higher quality, better targeted, and faster to execute over timeStrong alignment and credibility with Sales, BDR, and business stakeholdersRepeatable growth strategies that can be applied across the businessWhat You Bring7 or more years in demand generation, campaign management, growth marketing, or revenue marketingProven success building and executing multi-channel B2B campaigns that drive measurable pipeline and revenue impactYou have worked on brands or programs that were not in great shape and know how to build momentum without perfect conditionsStrong understanding of funnel metrics, segmentation, conversion, and performance analysisExperience working closely with Sales, BDR, and cross-functional stakeholdersData-driven with a focus on business outcomes and revenue impactHands-on experience with marketing automation, ABM or intent platforms, and outbound or data toolsWho is LeadVenture?LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, Frazer, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support, Level 5 Advertising, PSM Marketing, Monroney Labels and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. Our investors include the private equity firms True Wind Capital and TA Associates.
2 months ago