OverviewA fast-growing telemedicine brand is looking for a Director of Creative & Brand to build and lead a high-output creative engine that directly drives paid performance and funnel conversion. This is not a traditional brand role. It is a conversion-focused creative leadership position sitting at the intersection of performance marketing, creative production, and conversion optimization. This role is best suited to candidates who thrive in fast-paced, performance-driven environments focused on speed, testing, and conversion results rather than traditional brand-led creative work.If you have thrived in DTC or high-growth subscription environments, understand how to produce high-performing ad creative at scale, and naturally think in terms of hooks, conversion psychology, and performance-driven messaging rather than traditional brand-focused marketing, this role could be an excellent fit for you.Key ResponsibilitiesOwn all paid ad creative production across Meta, Google Display, and video formatsOwn landing page design and UX execution end to endOwn messaging execution, including headlines, hooks, and CTAs across all performance channelsProduce high-volume creative testing iterations (multiple variations per week) and rapidly iterate based on performance dataMaintain brand consistency across tone, visual identity, and trust signalsCoordinate creative messaging across media channels to ensure all content connects to the broader business narrative for each campaign or pushBuild and manage a scalable creative asset pipelineCollaborate closely with the VP of Growth, who owns strategy, targeting, offers, and testing prioritiesRequirementsProven performance creative background with direct experience producing paid ad creatives (Meta, Google Display, YouTube), landing pages, and conversion-focused contentExperience at DTC, eCommerce, or subscription brands Demonstrated ability to produce multiple creative variations weekly and iterate rapidly based on performance dataStrong command of conversion psychology, including hooks, scroll-stopping content, click-through optimization, and offer positioningAbility to prioritize speed and output without sacrificing quality standardsStrong messaging instincts with the ability to translate a business objective into creative that convertsPreferred QualificationsFamiliarity with healthcare marketing, including compliance constraints and sensitivity around health conditionsExperience coordinating creative across multiple media channels under a unified campaign narrativeBackground working within or alongside a paid growth functionBenefitsBase Salary: $130,000 to $170,000 USD, commensurate with experience. Candidates from directly relevant DTC or performance creative backgrounds can expect to be considered at the higher end of the range.Benefits, variable incentive, and leave details to be shared during the interview process.Fully remote. No physical location required. Open to candidates across the US. Central or Eastern time zone working hours preferred.
