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about 2 months ago
Requirements and responsibilities
About TunnlTunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.The Role: AVP, Agency & Media StrategyTunnl is seeking an AVP, Agency & Media Strategy to lead how we support agency and media clients — translating research, data, and audience insights into real-world campaign strategy and execution.This role reports to the VP of Client Experience and Insights and will directly manage members of the Account Management team supporting our work with agency, media, and activation partners.You will define how Tunnl connects insights to audience creation and activation, ensuring our outputs go deeper than reporting to directly inform our partners’ media planning, targeting, and campaign decisions.You will bring deep experience in media planning and buying, a strong understanding of the programmatic ecosystem (DSP/SSP), and a track record of growing agency relationships across accounts and portfolios.This is both a strategic and leadership role. You will shape our agency approach, coach teams to operate as strategic partners, and build the systems and capabilities needed to scale this work across Tunnl.DC-area strongly preferred. Candidates outside the DC-area will be considered for exceptional fits, given the hybrid team environment and frequency of in-person client and stakeholder engagement.ResponsibilitiesDefine Agency & Media StrategySet the strategic approach for how Tunnl supports agency and media clientsTranslate research, audience insights, and data into actionable media strategiesEstablish best practices for audience building, client messaging, and activation strategyEnsure all work drives real campaign decisions, not just reportingBridge Research to ActivationConnect research outputs to audience targeting and media executionPartner with Strategic Research to ensure audiences are optimized and activation-readyIdentify and resolve gaps between insights and campaign executionApply survey data and audience insights to inform targeting, messaging, and media planningLead and Grow Agency RelationshipsServe as a senior strategic partner to agency and media clients and holding companiesExpand relationships across accounts, teams, and portfolios within agencies and media entitiesIdentify and drive opportunities for account growth and expanded scopeShape how Tunnl packages and delivers offerings to agency partnersLead, Manage, and Develop the TeamDirectly lead and develop team members across Account Management, and educate Sales and Research teams to become better agency and media partnersCoach teams to think strategically and translate data into recommendationsProvide clear, actionable feedback to ensure high-quality client deliverablesAct as a senior escalation point for complex client and strategy challengesBuild Scalable Systems and Drive Cross-Functional AlignmentDevelop playbooks, frameworks, and standards to scale agency and media workImprove consistency, quality, and repeatability across client engagementsPartner with Account Management, Strategic Research, and Product teams to drive alignmentInfluence product direction to support audience activation and campaign executionWhat Success Looks LikeAgency and media clients expand their partnerships with Tunnl due to your strategic leadership and relationship depthTunnl deliverables are consistently connected to activation, driving real campaign decisions for clientsAccount Management teams operate as stronger strategic partners under your coaching and directionPlaybooks, frameworks, and standards are in place and actively used across agency engagementsInternal stakeholders — across Research, Product, and Sales — see you as a reliable, cross-functional leaderTunnl's agency and media practice grows in both revenue and reputation under your ownershipRequired Qualifications12+ years of experience in media planning and/or buying (agency or in-house), including work with large or complex agency environmentsExperience in public affairs, advocacy, brand strategy, or political campaign environmentsDemonstrated ability to build credibility and influence with C-suite executives and senior agency leaders — someone who walks into a room with senior stakeholders and commands their attention and respect.Proven track record of growing client relationships and expanding scope across accounts or portfoliosStrong commercial instincts, with experience shaping client offerings or solutionsExperience leading and managing teams, including coaching and developing talentExperience translating research, data, or audience insights into campaign and media strategy, including activation and executionExperience working cross-functionally across client, research, and product or technical teamsExperience building or scaling internal processes, playbooks, or frameworks, with strong communication skills to simplify complex topicsDomestic travel required approximately 2-3 days per month for agency client meetings, industry conferences, and internal team engagementsPreferred QualificationsFamiliarity with survey research, segmentation, or audience development methodologiesExposure to data onboarding, identity resolution, or audience matching workflowsStrong understanding of the programmatic ecosystem, including DSPs, SSPs, and targeting workflowsExperience contributing to product direction, roadmap prioritization, or platform improvementsExperience working within or across large agency holding companiesWhy You Should ApplyLead and define a critical function at a company connecting data, research, and campaign executionWork with leading brands, agencies, and public affairs organizations on high-impact problemsBuild and scale a capability that directly influences real-world decisions and outcomesJoin a collaborative, high-performing team that values initiative, curiosity, and ownershipGain the opportunity to shape both client strategy and internal systems as the company growsBenefitsJoin a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.A friendly, welcoming, and supportive culture with regular social and team events.Comprehensive benefits with excellent medical, vision, and dental coverage.Health Savings Account (HSA) and Flexible Spending Account (FSA) options.Employer-paid life insurance & short-term & long-term disability, with other voluntary additional coverage available (accident, critical illness, hospital indemnity).Flexible hybrid work policy.Flexible unlimited paid vacation plus 80 hours of paid sick leave.10 paid company holidays per year plus the week between Christmas and New Year’s off.401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).Cell phone reimbursement stipend.Monthly parking or commuter stipend for VA-based employees.
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