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Requirements and responsibilities
Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.As our Senior Media Buyer, you will be responsible for planning, executing, and scaling paid campaigns across Meta, Google, YouTube, and emerging channels. You’ll work closely with our Growth and Creative teams to build high-performing funnels, identify new testing opportunities, and guide creative strategy through data-backed insights.This role is ideal for someone who thrives on ownership, understands performance deeply, moves quickly, and wants to help build a best-in-class performance marketing engine inside a rapidly scaling DTC brand.What You’ll Do:Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scaleManage daily pacing, budget allocation, CAC targets, MER health, and KPI reportingDevelop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnelsPartner closely with Creative to brief high-performing concepts, provide iterative performance feedback, and guide content direction with data-backed insightsMonitor platform trends, identify new growth opportunities, and proactively address performance fluctuationsAnalyze campaign performance and attribution data to identify opportunities for optimization and scaleMaintain reporting dashboards, campaign documentation, and weekly performance summaries for leadershipMust-Have Requirements3+ years of hands-on media buying experience within high-growth DTC environmentsStrong expertise across Meta and Google Ads, with proven experience managing and scaling significant advertising budgetsDeep understanding of attribution, CAC, MER, ROAS, and full-funnel performance strategyExperience partnering closely with Creative teams to drive performance through testing, iteration, and performance feedbackStrong analytical mindset with the ability to interpret data, identify insights, and make fast optimization decisionsHighly organized and execution-oriented with the ability to manage multiple campaigns and priorities simultaneouslyComfortable working independently and cross-functionally in a fast-paced remote teamLife at Mars MenCompetitive Compensation – We offer a strong salary and benefits package, tailored to attract top talentRemote Work Environment – Our team is remote, offering full flexibility to work from homeAutonomy & Ownership – You’ll have the freedom to run your own systems and make real impactTime Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday offParental Leave – Generous paid parental leave for growing familiesHealth Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)$200 Annual Superpower MembershipGrowth & Development – We invest in your professional development with ongoing learning opportunities
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