ABOUT US
Inspiratek LLC is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify. We operate 5 private label brands with 20+ active products across the portfolio.
What makes us different: we're building one of the most data-driven operations in the private label space. Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business , from keyword-level PPC decisions to inventory forecasting to competitive intelligence. This isn't a company where you'll be making gut calls. Every decision is backed by data, and every action plan has measurable outcomes.
We're a 27-person distributed team across the world. We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged.
THE ROLE
We're hiring a Senior PPC Manager (Lead) to own the entire Amazon advertising function across our portfolio — 5 brands, 27+ products, and $180K+/month in ad spend. This is a leadership role: you will architect campaign strategy, lead the Amazon PPC team (currently 2 specialists), and drive measurable profitability improvements.
You will report directly to the CEO and work closely with Brand Managers and Launch Managers. The right candidate brings deep Amazon PPC expertise, financial discipline, and the ability to translate brand-level performance goals into campaign-level execution.
This is not a button-pushing role. We expect you to think in terms of profitability — not just ACOS — and to own the relationship between advertising spend, organic growth, and overall product economics.
WHAT YOU'LL OWN
Campaign Architecture & Execution
Design and manage campaign structures across Sponsored Products, Sponsored Brands (including Video), and Sponsored Display for the full portfolio
Structure campaigns by clear objectives — ranking, market share, defensive, conquesting, conversions, discovery, and branded
Maintain logical, consistent naming conventions across all campaigns
Optimize bids and placements using data — understand when and why to use Top-of-Search modifiers, Rest-of-Search adjustments, and Product Page placements
Manage campaign automation tools (we use Scale Insights) with the judgment to know when manual intervention is needed
Performance & Profitability Management
Own portfolio-level TACoS and per-product ACOS targets, always relative to break-even ACOS (not arbitrary fixed percentages)
Run regular PPC performance reviews — identify waste, find scaling opportunities, and optimize toward profitability
Understand how PPC performance connects to overall product economics — ad spend should drive profitable growth, not just revenue
Produce clear, concise performance reports for leadership
Brand Management ↔ PPC Coordination
Work closely with Brand Managers to align advertising tactics with brand performance goals
When brand-level analysis identifies specific performance issues (e.g., strong conversion but low visibility on key search terms), translate those findings into concrete PPC actions
Participate in regular cross-functional syncs to ensure PPC strategy supports — not conflicts with — broader brand strategy
Team Leadership
Lead, develop, and hold accountable 2 PPC specialists
Set weekly priorities, review work quality, and provide coaching
Own the PPC department's quarterly goals and bi-weekly sprint commitments
Build processes and guardrails that prevent costly mistakes (bid errors, budget overruns, campaign misconfigurations)
New Product Launch Support
Build and manage campaign structures for new product launches — understand that launch-phase PPC requires different targets, budgets, and patience than maintenance-phase products
Coordinate with Launch Managers on performance monitoring and budget phasing as products progress through early traction into sustainable organic growth
Know when a launch campaign is working, when it needs adjustment, and when to escalate
QUALIFICATIONS & REQUIREMENTS
Must Have
5+ years managing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
Proven experience managing $50K+/month in ad spend across multiple brands or products simultaneously
Deep understanding of ACOS, TACoS, break-even ACOS, and how advertising connects to product-level profitability
Experience structuring campaigns by objective — not just match type
Track record of improving advertising efficiency while maintaining or growing revenue
Team leadership experience — managing at least 1-2 PPC specialists or analysts
Advanced Excel/Google Sheets skills for data analysis and reporting
Fluent English communication (written and verbal) — daily async coordination with US-based CEO
Strong Preference
Experience with Scale Insights, Pacvue, or equivalent PPC automation tools
Experience in the bedding, home textiles, or home & kitchen category on Amazon
Familiarity with search term analysis, keyword grouping, and search volume-weighted performance aggregation
Experience with Helium 10, Data Dive, or similar Amazon research tools
Understanding of placement modifiers (Top-of-Search, Rest-of-Search, Product Pages) and when to use them strategically
Experience working with Amazon Brand Analytics or Search Query Performance data
Nice to Have
Experience with Amazon DSP or Amazon Marketing Cloud (AMC)
Experience with Walmart Connect or TikTok Shop advertising
Background in private label (different strategic approach than reselling or wholesale)
Multi-marketplace experience (US, CA, UK, EU)
WORKING CONDITIONS
100% remote — work from anywhere
Full-time (40 hours/week) with flexibility on daily schedule
Must overlap with US Eastern Time business hours for at least 4 hours daily (core hours: 10 AM – 2 PM EST recommended)
Company operates on a synchronized 2-week sprint cadence across all departments
Tools provided: Seller Central access, Scale Insights, Helium 10, Data Dive, SellerBoard
WHAT YOU'LL GET
Competitive salary based on experience
Fully remote position. Work from anywhere
Direct access to the CEO. Your ideas and analysis reach the decision-maker, not a middle manager
Advanced tooling and infrastructure, including AI-powered analytics, custom dashboards, and automated reporting that let you focus on strategy instead of data entry
A team that values data-driven decision-making and continuous improvement
Opportunities for growth as the company expands into new marketplaces and channels
Employee discounts on Inspiratek products.
