About Pivotal HealthPivotal Health is the leading technology platform that helps healthcare providers get paid fairly in an increasingly complex reimbursement landscape.Today, many providers face persistent underpayment from health insurance companies, despite delivering high-quality care. While processes like IDR (Independent Dispute Resolution) were designed to promote fairness, they’re often administrative-heavy, time-consuming, and difficult to navigate without the right tools.Pivotal Health combines software, data, and service into a seamlessly integrated, AI-driven platform that simplifies these complex reimbursement workflows. We help providers efficiently dispute underpaid claims, reduce administrative burden, and recover the reimbursement they’re entitled to; without adding more work to already stretched teams.Our full-service IDR solution is just the starting point. We’re building solutions that enable providers to operate with clarity, control, and confidence across the reimbursement journey.About the RoleAs Pivotal’s Head of Marketing, Health Systems; you will have the opportunity to build and lead the Health Systems marketing strategy from the ground up at a pivotal stage of growth. As the owner of this critical audience segment, you will develop the go-to-market strategy to drive awareness, engagement, and pipeline within health systems and hospital organizations. You’ll define messaging, identify key industry events and associations, partner closely with Sales and SDR teams, and help shape how the company shows up in the market. The ideal candidate brings deep experience marketing to health systems, has a strong understanding of the healthcare landscape, and is excited by the challenge of creating strategy in a greenfield environment. This role offers significant ownership, visibility, and the opportunity to directly influence the company’s most important growth initiative.What You’ll DoOwn and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growthDevelop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makersPartner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategiesBuild and execute demand generation programs that accelerate adoption within health systems and provider organizationsIdentify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presenceAnalyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunitiesEstablish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems businessCollaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needsMeasure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisionsServe as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiativesWho You Are10+ years of progressive marketing experience, with a strong track record of driving B2B growth and demand generationMinimum 3+ years of experience marketing to health systems and hospital decision makersExperience developing marketing strategies and campaigns targeted at health system financial executives, including CFOs, CROs, and revenue cycle leadersStrong understanding of healthcare, healthcare technology, or revenue cycle management environmentsHands-on experience with modern marketing technology stacks, including Salesforce, HubSpot, Marketo, Pardot, or similar platformsProficiency with marketing analytics and reporting tools, including Google AnalyticsExperience building and optimizing lead generation programs across inbound and outbound channelsStrong analytical mindset with the ability to leverage data, customer insights, and market trends to inform strategy and decision-makingExceptional cross-functional collaboration skills with experience partnering closely with Sales, SDRs, Product, and Executive Leadership teamsExtra Credit ExperienceFamiliarity with IDR (Independent Dispute Resolution) workflows, reimbursement processes, or healthcare claims operationsExposure to modern, progressive technology practices, including process automation, AI-enabled workflows, and scalable operational systemsWhy You’ll Love Working HereWe’re a collaborative, low-ego team on a mission to make healthcare reimbursement fairer for providers. While we primarily hire around our core hubs–Los Angeles and New York–we remain open to exceptional talent outside those regions. Remote and hybrid flexibility varies by role and team, and is outlined in each job description.If you’re excited by solving complex problems and making a real-world impact, we’d love to hear from you.Benefits Include:Competitive compensation, including equityFull health, dental, and vision coverageRetirement savings plan through 401(k)Flexible time offOpportunities for company-wide connection and eventsEmployment InformationWork AuthorizationCandidates must be authorized to work in the United States without current or future employer sponsorship.Equal Employment OpportunityPivotal Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.Reasonable AccommodationsPivotal Health provides reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws. If you need assistance during the application or interview process, please let us know.Background ChecksEmployment is contingent upon successful completion of applicable background checks, where permitted by law.At-Will EmploymentEmployment with Pivotal Health is at-will and may be terminated by either party at any time, with or without cause or notice, in accordance with applicable law.
