Position OverviewBlue Acorn iCi is seeking a Digital Strategy Consultant to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation.You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.Key ResponsibilitiesStrategic & Journey DefinitionTranslate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.Requirements & DocumentationDevelop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).Cross-Functional Program SupportWork with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks.Support backlog management with user stories and refinement for multi-solution Adobe programs.Facilitate workshops, discovery sessions, and journey design sessions with client teams.Ensure program cohesion and stakeholder clarity across delivery stages.Required Skills & ExperienceAdobe Platform FamiliarityWorking knowledge of AEP, RTCDP, AJO, and CJA.Familiarity with AEM Assets, Workfront, or Marketo is a plus.Data & Analytical SkillsAbility to interpret data schemas, identity models, and event structures.Understanding of segmentation logic, customer attributes, and behavioral signals.Experience defining success metrics, measurement plans, and reporting requirements.Digital Strategy & Business AnalysisExperience translating business goals into technical requirements, journeys, or data-driven use cases.Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies.Ability to break down complex problems into structured frameworks and clear documentation.Soft SkillsExceptional communication and storytelling skills—able to simplify complexity for non-technical audiences.Consultative mindset with experience facilitating workshops or working directly with business stakeholders.Highly organized and able to influence alignment across cross-functional departments.About Blue Acorn iCiBlue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. They blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results. Specializing in the Adobe Experience Cloud, Blue Acorn iCi provides end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, the teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond, from large-scale digital transformation programs to platform implementations and ongoing optimization.Why Join Us?Blue Acorn iCi positions the role as a place for curious thinkers, smart builders, and digital pioneers—more than a consultancy, with a focus on driving meaningful outcomes, collaborating with cross-disciplinary teams, and supporting growth in a high-impact, high-growth environment.Authorization to WorkCandidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).BenefitsFull Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more.Equal Opportunity EmployerBlue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.
