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Requirements and responsibilities
About AJ MediaAJ Media is a performance-driven DTC eCommerce company operating a portfolio of brands across different verticals. We're in a phase of rapid growth, scaling our portfolio aggressively across multiple markets.Our CEO previously scaled multiple 8–9 figure brands on the agency side — now we're doing it in-house with a vengeance. We've built a sharp executive team around that mission, and we're hiring operators who want to grow with us.We don't win on guesswork — we win on conversion math. Every advertorial headline, every sales page module, every checkout element, every upsell offer is a lever we pull to move CVR, AOV, and LTV in the right direction.We think the best funnel work happens when the person writing the advertorial is the same person iterating on the sales page, the checkout, and the upsell stack.Why AJ MediaDirect ownership — you run it, you own it, you see the resultsHigh-leverage role — a key bottleneck to AJ Media's growth is full-funnel performance. You remove that bottleneck.No red tape — decisions move fast, execution is what mattersShared resources from day one (developer, graphic designer) — devs handle most of the technical buildPath to scale — build your own small team as the portfolio growsRemote-first, results-driven culture — flexible work, high accountabilityPerformance incentives tied directly to the funnel lift you deliverCompetitive compensation, paid leaves, and allowancesCompensationThis is a highly performance-driven role. Base is competitive; the real upside is in variable comp tied to measurable funnel lift. We're looking for people who believe in their ability to move the needle and want to be paid for it.Performance variable is uncapped and tied to measurable funnel lift.🌍 Open Worldwide — We're hiring the best talent regardless of location.The OpportunityWe're looking for Copywriter–CRO hybrids who own the full post-click funnel: advertorial, sales page, checkout, and upsells. You're the person who takes a funnel that's converting at 2% and iterates it to 4% — then to 6% — through sharper copy, better offer structure, smoother checkout, and smarter upsell logic.This is an equal-parts role on writing and conversion optimization. If you can write an advertorial that sells but can't read a funnel report, this isn't for you. If you can run split tests all day but can't write copy that carries a reader from problem to purchase, this isn't for you. We need the full stack.All you need to do is have obsessive focus on improving funnel performance.This is not an ads role. We are not hiring a Meta, TikTok, or paid social ads copywriter. We are not hiring a VSL scriptwriter. We are hiring someone who owns the full post-click funnel end-to-end.What Your Projects Will InvolvePart 1 — Funnel Copywriting1. Advertorials & Pre-Sale PagesWrite native-style articles that blend editorial credibility with salesmanship, warming prospects for conversionStructure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led)Apply deep knowledge of advertorial structure and health/beauty compliance (FDA/FTC) so copy sells without creating claims risk2. Sales Pages (Long-Form & Product Pages)Write and rewrite long-form sales pages that carry cold and warm traffic from hook to checkoutOwn product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversalStructure the full page argument — problem, promise, proof, offer, urgency, objection handling3. Checkout & Post-Purchase CopyCheckout page microcopy — bump offers, trust elements, guarantee framing, shipping reassuranceOrder bumps, one-click upsells, down-sells, and Thank You page offersPost-purchase email and SMS flows that drive repeat purchase and LTVBonus: direct experience with CheckoutChamp (not required — our dev team handles the technical build)Part 2 — Conversion Rate Optimization4. Full-Funnel Ownership & IterationAudit live funnels end-to-end: advertorial → sales page → checkout → upsells → Thank You pageIdentify the weakest step and attack it first — with a hypothesis, a test, and a measurable expected outcomeIterate continuously. Most funnels we inherit have a clear ceiling; your job is to break it, then break the next one5. Sales Page & Checkout CRORedesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVROptimize checkout for completion — reduce friction, surface trust, time bumps and upsells correctlyEnsure ad-to-advertorial-to-sales-page congruence (the biggest silent CVR killer in DTC)6. Upsell Architecture & AOV OptimizationDesign and test upsell logic — product selection, sequencing, pricing, copy, timingEngineer offer stacks that lift AOV without tanking front-end CVRTest bundles, tiered pricing, free-plus-shipping mechanics, continuity, BOGO, and risk reversal structures7. Testing, Data & ReportingBuild structured test plans with clear hypotheses, success metrics, and minimum sample sizesRun A/B and multivariate tests to statistical significance on headlines, hooks, offers, page layouts, and upsell logicAnalyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth) to identify friction and opportunityUse heatmaps, session recordings, and on-page analytics to inform copy and layout decisionsReport weekly on test results, winners, losers, and next hypotheses — in plain language, not vanity metricsRequirementsWhat We're Looking For2+ years of hands-on CRO work — not just reading about it, but running tests and shipping winnersWorking knowledge of A/B testing methodology — sample size, statistical significance, test prioritization frameworks (ICE, PIE)Familiarity with DTC testing and analytics concepts (CVR, AOV, LTV, CPA, statistical significance, heatmaps, session recordings). Hands-on experience with specific tools is a plus but not required — we run all our tests on CheckoutChamp and our devs handle the technical executionAbility to research products and audiences thoroughly to identify core pain points and unique selling propositionsExceptional range — from punchy headlines to long-form persuasive narrativesReliable, deadline-driven, and a proactive communicatorCore SkillsDirect Response writing frameworksAdvertorial and pre-sale page constructionLanding page CRO and funnel optimizationA/B and multivariate test design and analysisHeatmap, session recording, and funnel analytics interpretationOffer engineering and conversion psychologyAudience and product research
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