Marketing Operations Manager at Domino Data Lab | Torre

Marketing Operations Manager

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Full-time

Legal agreement: Employment

Compensation
USD80K - 100K/year
Non-negotiable
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Hybrid (USA)
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Posted almost 5 years ago

Responsibilities & more


• Technology • Identify and lead the implementation of new marketing technology needs • Increase and maintain our synchronization between HubSpot and Salesforce for better utilization of both platforms and increased visibility • Account Based Marketing • Work with sales and our BDR team to programmatically maintain the Domino target account, contact database, and qualified lead handoff process • Ensure alignment between account-based marketing (ABM) campaigns and sales needs • Plan and execute email campaigns, on-site messaging, and other one-to-many communications in order to increase engagement at named accounts • Segment and leverage the marketing database for greater campaign efficiency and effectiveness • Work with internal and external designers to create forms and landing pages to support acquisition and conversion loops • Marketing Analytics • Own budget management, tracking, and reporting of marketing activities to ensure ROI and continued investment • Define business analytics and create dashboards/reports to marketing operations • Identify opportunities within our funnel to systematically improve quality, velocity, and conversion rates • Lead the process of developing new ways to attribute the impact/ROI of marketing initiatives • Assist with ad hoc projects where analytical skills are critical
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