Principal For Competitive IntelligenceAt Palo Alto Networks®, we're united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!This role is remote, but distance is no barrier to impact. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.Your CareerAs the Principal for Competitive Intelligence within the Cortex Product Management organization, you are the strategic link between the competitive landscape and our product roadmap. You don't just report on the market—you influence what we build. By applying Structured Analytic Techniques (SATs) to technical competitive data, you will provide the "Inconvenient Truths" that challenge our product assumptions and ensure that Cortex maintains a structural architectural advantage validated by evidence and field reality.QualificationsYour ExperienceEight or more years in Competitive Intelligence, Product Management, or Sales Engineering within cybersecurity, with deep expertise in EPP/EDR, XDR, and AI-driven security.Mastery of Structured Analytic Techniques: You produce high-nuance, threat-focused analysis that goes well beyond feature matrices — work that withstands scrutiny from senior Product and Engineering executives.Technical depth in endpoint security: You understand the architectural distinctions that matter in this space — between rule-based enforcement and behavioral detection, between posture-based discovery and runtime visibility, between proxy-layer and host-native approaches — and can assess where a competitor's architecture hits structural ceilings.Familiarity with the agentic AI threat landscape: You understand how AI agents interact with enterprise systems and what that means for detection and enforcement architectures.Radical Candor: You are entirely comfortable delivering Inconvenient Truths to product leadership about where our strategy is falling short, backed by irreproducible evidence.Executive Communication and BLUF Mastery: You can distill dense technical and market analysis into concise, high-impact briefings that directly steer executive decision-making.Red Team Product Facilitation. Experience running adversarial workshops for product launches — simulating how competitors will attempt to undercut new capabilities in the field.Preferred QualificationsPrior experience as an Endpoint PM, Detection Engineer, or TME — you should be able to have a peer-level conversation about telemetry coverage, detection content, and enforcement trade-offs.Hands-on understanding of how AI-driven security products behave in production SOC environments, including where autonomous response capabilities break down at scale.Familiarity with how AI agents are being deployed in the enterprise — the deployment models, the integration points, and the threat surfaces they create.Advanced use of ACH or similar formal intelligence frameworks to objectively evaluate competitor claims.CI certification (CIP or equivalent) or formal intelligence training is a plus.Compensation DisclosureThe compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.$159,000.00 - $255,000.00/yr