Fractional CMO — B2CLearnTastic is hiring a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion. About the RoleLearnTastic is hiring a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion. Key ResponsibilitiesOwn end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention) Own B2C brand identity, positioning, and messaging across web, email, and campaigns Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships Own core B2C metrics — CAC, LTV, conversion, retention — and report against them Direct and manage external agencies/vendors currently in flight Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct RequirementsEdTech experience required — direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable) Proven track record leading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateau similar to LearnTastic's) Demonstrated success shifting a business from paid-led to organic-led acquisition Strong brand/positioning background, with hands-on (not just delegated) execution ability Prior fractional or interim CMO experience strongly preferred Comfortable working lean — this is a hands-on operator role, not a pure strategist seat Nice to HavePLG (product-led growth) experience AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation) Experience managing multiple external agencies simultaneously Engagement Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage.
3 days ago