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About OutreachOutreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.About the TeamOur Segment Marketing team drives pipeline growth and revenue across our priority segments. We’re a collaborative, analytical, and creative team that partners closely with sales leadership and teams across marketing, sales enablement, and revenue operations to build programs that drive business impact. You’ll have a direct influence on how we grow and win in your segment.About the RoleOutreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Commercial and Mid-Market segments. You'll operate at the intersection of strategy and execution—developing campaigns, shaping segment strategy, and owning field work. You'll partner directly with product marketing, the broader marketing team, and sales leadership to move strategy into action. We're an AI-native company at the forefront of revenue orchestration, and you'll help define what that looks like in your segments.Your Daily Adventures Will Include Own Segment StrategyDefine and execute GTM programs for Commercial and Mid-Market segmentsDevelop segment positioning, messaging, and targeting strategy in collaboration with product marketingAlign with sales leadership on segment-specific priorities and approachInform broader company segmentation and GTM strategy based on field insightsDefine and Execute ABM StrategyBuild 1:1 / 1:Few account-based marketing programs for Commercial and Mid-Market segmentsDefine ABM target account lists, engagement strategies, and buying committee mappingPartner with sales leadership on account selection and pipeline acceleration for key accountsDesign personalized buying experiences and campaigns for priority accountsDrive Integrated CampaignsOwn campaign planning and execution across channels to drive pipeline for the assigned segmentPartner with marketing teams to develop and launch integrated campaigns aligned to segment strategyMeasure campaign performance against pipeline and revenue targetsContinuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocityBuild and Execute Field EngagementPartner with sales leadership to align field marketing priorities, programs, and execution with business objectivesIdentify and activate field engagement opportunities that drive Commercial and Mid-Market segment growthDevelop and deliver segment-specific resources, insights, and support to enable field sales teamsOur Vision of You Requirements7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizationsExperience with revenue marketing, demand generation, field marketing, ABM, or segment marketingCuriosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimizationTrack record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomesStrong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomesExperience working cross-functionally with sales, product marketing, revenue operations, and marketing teamsStrong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadershipNice to HaveExperience operating in matrixed global organizations across multiple market units, segments, or geographiesExperience with enterprise campaign orchestration and personalization across multiple channels and audiencesWhy You’ll Love It HereFlexible time off401k to help you save for the futureGenerous medical, dental, and vision coverage for full-time employees and their dependentsA parental leave program that includes options for a paid night nurse, and a gradual return to workInfertility/ assisted reproductive services benefitEmployee referral bonuses to encourage the addition of great new people to the teamSnacks and beverages in the Office, along with fun events to celebrateDiversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/MilitaryLocation: Remote - Applicants must reside in the US
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