Project Manager, Media
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Full-time
USD75.4K - 100K/year
~COP150M - 200M/year
+ Equity
+ Bonuses
Posted about 3 years ago
Responsibilities
We are a creative-driven, full-service advertising agency with offices in Richmond, VA, Atlanta, GA, and Washington, D.C. We’re a collective group of creatives, do-ers, and strategists who are passionate about putting the creative first and building lasting campaigns for our clients. Our job isn’t our life, but a function to pursue our passion inside and outside of the office.
We are looking for a Project Manager for our Media Department with the ability to see the big picture and work with our media team to develop concepts that exceed client objectives and expectations while engaging others.
Responsibilities:
- Develop comprehensive strategies for paid advertising campaigns on Google AdWords, Facebook, Twitter, LinkedIn, and other relevant platforms.
- Collaborate with clients to understand their goals and objectives, and create customized campaign plans to maximize their impact within the allocated budget.
- Oversee the execution of campaigns, ensuring proper ad placement, targeting, and creative optimization to drive desired results.
- Continuously monitor and analyze campaign performance, making data-driven adjustments to improve reach and performance.
- Determine the optimal mix of media channels (including TV, cable, satellite, print, outdoor, and radio) to reach target audiences in a relevant and impactful manner.
- Collaborate with placement agencies to negotiate and secure the best media placements and partnerships that align with campaign objectives.
- Stay up to date on recent buying trends, one-off opportunities and technology.