Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now! 📥PeopleCert is seeking a dynamic and results-driven Marketing Manager - Language Qualifications to spearhead our marketing efforts in China. This role is pivotal in driving brand awareness, engagement, and product adoption within the local market. As the Marketing Manager, you will be the key driver of both offline and digital marketing strategies, ensuring the successful promotion of our language qualifications products and services across China.As a Marketing Manager, your tasks will include the following:Marketing Strategy Execution: Implement, monitor, and report on local marketing plans, ensuring alignment with our global strategy and objectives.Value Proposition Communication: Clearly articulate the unique value proposition of our products to the local market, tailoring messages to resonate with Chinese customers.Content Creation & Localization: Develop and adapt engaging content tailored to the Chinese market, ensuring cultural relevance and resonance.Channel-Specific Marketing: Identify and recommend effective marketing activities for different channels and markets to maximize market share and profitability.Digital Campaign Management: Design, manage, and execute digital marketing campaigns, focusing on driving measurable results.Social Media Management: Manage local social media channels - monitor and optimize local accounts to maximize reach and interaction with our target audience.Website content localization management: Responsible for the translation and localisation of website content, ensuring the site is updated and optimized for the Chinese audience.Event Management: Plan and execute offline marketing activities and events that drive engagement and product awareness.Public Relations: Lead local PR initiatives to enhance brand visibility and credibility within the region.Marketing Materials: Localize marketing collateral to ensure consistency with brand messaging/ brand identity while appealing to local preferences.Market Research: Analyze the competitive landscape and consumer behavior to provide actionable insights to central teams. Stay ahead of market trends and buyer preferences.Cross-Functional Collaboration: Work closely with global teams to coordinate and align marketing activities, ensuring cohesive and effective campaigns.Ensure alignment with company values — Quality, Innovation, Passion, Integrity, Clarity, and Velocity. What we look for:Bachelor’s degree in marketing, Digital marketing, or related field. Master’s degree will be a plusMin 3 years of proven experience in offline/digital marketing. Experience in B2B and B2C marketing is essential, with experience in the certification or education industry being a strong asset.Solid understanding of digital marketing tools, platforms, and advertising channels, with hands-on experience managing digital campaigns.Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties around the worldProblem-solving and analytical capabilities. Ability to develop creative/non-traditional solutions for challenging problems. Metrics-driven marketing mind with eye for creativityWell organized, strong teamwork approach, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environmentAttention to detailAdvanced written and spoken English (C2 level certification desired, LANGUAGECERT C2 LTE or C2 IESOL certificate would be a plus).Advanced computer literacy is required. ECDL Advance level certification is desirable.Experience in Microsoft Dynamics CRM or similar software will be considered an assetWhat we offer:Competitive remuneration packageWork in an international, dynamic and fun atmosphereTwo free vouchers for all certifications from PeopleCert's Portfolio per year for all employeesHuge learning experience in using best practices and global environmentConstant personal and professional development100% Virtual Hiring ProcessIf you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!About PeopleCertPeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.Quality, Innovation, Passion, Integrity are the core values which guide everything we do.Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.
2 months ago