ABOUT THE OPPORTUNITY
We're looking for a Ecommerce Design Director who can take ownership of an in-house design department and combine a high creative bar with the operational push to ship on time. You'll lead and direct two full-time designers and partner with a branding consultant — but you won't be the one designing. Your job is to hold the standard, push projects forward, and turn a talented but slow-moving team into a fluid creative engine.
If you think in terms of e-commerce conversion (not just brand aesthetic), if you've felt the frustration of design projects that drift instead of ship, and if you're already fluent in AI-augmented design workflows — keep reading.
ABOUT US
Decolure is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify. We operate 5 private label brands with 20+ active products across the portfolio.
What makes us different: we're building one of the most data-driven operations in the private label space. Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business , from keyword-level PPC decisions to inventory forecasting to competitive intelligence. This isn't a company where you'll be making gut calls. Every decision is backed by data, and every action plan has measurable outcomes.
We're a 27-person distributed team across the world. We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged.
THE ROLE
As Ecommerce Design Director, you'll own the performance of the design department. You report directly to the CEO and lead two full-time designers, with a branding consultant as a dotted-line partner.
The role is purely management — you'll be running 1:1s, giving creative feedback, holding the quality bar, and driving deadlines. You'll partner closely with brand management to translate listing performance gaps into creative briefs, and you'll work with product R&D on launch creative.
The biggest gap on the team today is operational push — talented people, but projects drift. Your first 90 days will be about taking that problem off our plate so the CEO can step out of design reviews entirely until final approval.
KEY RESPONSIBILITIES
Department Leadership & Ownership
Take full ownership of the design department — lead 1:1s with each designer, become their primary contact, and drive every active project to completion
Audit the full creative scope in your first 30 days, identify the top gaps, and ship a prioritized improvement plan
Hold a high creative standard across every deliverable — main images, A+ content, packaging — by giving pointed, specific feedback rather than generic critique
Replace upper management as the design quality gate. By 90 days, leadership involvement should drop to final approval only
Process Improvement & Systems Thinking
Build durable solutions to recurring problems — not weekly triage. Every issue should be fixed once with a process change that prevents recurrence
Ship measurable process improvements within 60 days (lead time targets, revision-count targets, brief quality, review cadence)
Hit and maintain the design KPIs: on-time delivery and low revision counts on every active project
Use the in-house Design module (project workspaces, daily audits, briefs, creative priority tab) as your operating system — and improve the parts that aren't working
Cross-Functional Creative Direction
Partner with brand management to translate listing performance gaps (CTR, CVR, organic share) into specific creative briefs that fix the underlying issue
Collaborate with product R&D on launch creative ��� packaging, main images, A+ content — for new product introductions
Push back on creative direction from upper management when you have a strong opinion grounded in e-commerce conversion logic. We want a creative expert, not an order-taker
Coordinate with the branding consultant on brand identity work that touches the broader design portfolio
AI-Augmented Design Operations
Actively research the latest design and AI-design principles and bring them into the team's workflow
Direct the team's use of AI image tools (Midjourney, Nano Banana / Gemini Image, FLUX, or comparable) — including prompt construction, tool selection, and quality control
Use the in-house AI image generation pipeline and creative priority tab to proactively identify and improve underperforming creative
Treat AI as the leverage strategy, not a threat — designer headcount grows slowly because AI substantially expands capacity, and we need a leader who runs toward that, not away from it
WHAT WE'RE LOOKING FOR
Required Experience
5–10 years of total design experience, with at least 2 years managing other designers (this is not a first-management role)
Hands-on Amazon creative ownership — main images, A+ content, packaging — for at least one $10M+/year private-label brand
Proven e-commerce creative fluency: you can look at a main image and articulate why it will win or lose CTR, not just whether it's pretty
Demonstrated ability to drive design projects to on-time completion with low revision counts — references on this are essential
Systems thinking for design operations: examples of process improvements you've built that solved a recurring problem durably
Active AI fluency in your daily workflow — comfort with ChatGPT, Claude, Midjourney (or comparable AI image tools), and a track record of integrating AI into a design team
Expert in Figma; fluent in ClickUp and Slack from day one (no ramp-up time on the basics)
Experience as a primary cross-functional partner with brand management or marketing — not just receiving briefs, but co-creating them from listing performance data
Preferred Experience
Direct experience with premium bedding / home textiles brands (Decolure, Sleephoria, Bamboo Reserve, CooLinens, or comparable)
Working knowledge of Claude specifically — our internal stack is heavily Claude-based (skills, agents, dashboards)
Experience operating inside an AI-agent-augmented organization with custom internal dashboards and audits
Named expertise with specific AI image tools (Midjourney, Nano Banana / Gemini Image, FLUX) — including prompt engineering
TikTok Shop and DTC Shopify creative experience for the channel-expansion roadmap
WHO YOU ARE
You're a driver, not a curator. You push projects forward instead of letting them drift. You've felt the frustration of careful leadership that ships nothing, and you don't want to be that person
You're a systems thinker who fixes problems once. When you see the same issue twice, you don't just dispatch the triage — you build the durable solution that prevents the third occurrence
You have a craft eye and strong opinions. You're the creative expert in the room, fluent enough in e-commerce design to give pointed, specific feedback and push back on weak work — not just say 'looks good' or 'try again'
You're eager to learn, not threatened by it. You don't need to walk in already knowing our brands or stack — but you do need to be hungry to ramp on AI tools, internal systems, and category nuances. AI is core leverage in this role, and we want a leader who runs toward it
You communicate clearly in writing. Most of our team coordination is async via Slack and in-app tools. You can write a brief that a designer can execute without a meeting
WHAT YOU'LL GET
Competitive salary based on experience
Fully remote position — work from anywhere with strong English fluency and overlap with US working hours
Direct access to the CEO via weekly 1:1s and ad-hoc syncs
An agent-augmented operations stack — AI-powered internal agents, custom dashboards, and in-house tooling that lets you focus on direction instead of admin
Ownership of a design department where the systems improvements you build actually stick
Opportunities for growth as the company expands into new channels and categories
A team that values durable systems, data-backed decisions, and pushing creative work forward
WHAT A TYPICAL WEEK LOOKS LIKE
Monday: Review the weekend's design audit report. Scan the active project board in the in-house Design module — flag any project that's drifted on lead time or stacked up revisions. Set the week's priorities with each designer in 1:1s. Open the creative priority tab to see which products are flagged for creative improvement and decide what to add to the active queue.
Tuesday to Thursday:Run design reviews on active projects — give pointed feedback, approve or send back, never just rubber-stamp. Partner with brand management on creative briefs for newly flagged underperforming listings. Coordinate with product R&D on launch creative. Push process improvements forward — every week, at least one durable systems fix should ship. Spend time researching AI-design developments and integrating them into team workflows.
Friday: Weekly 1:1 with the CEO. Review week's wins, blockers, and KPI movement (lead times, revision counts, on-time delivery). Confirm the next week's brief queue with brand management. Update the daily audit response cycle and clear any open items so the team starts Monday clean.
