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28 days ago
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Requirements and responsibilities
The OpportunityORDR is looking for a Digital Marketing Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement.This role is focused on turning content and digital channels into a reliable, scalable pipeline engine, connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how ORDR attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward.We’re looking for someone who understands that the goal isn’t traffic, clicks, or MQLs—it’s generating qualified meetings that turn into real pipeline and revenue.At ORDR, we don’t measure marketing success by clicks or lead volume. We measure it by qualified meetings, pipeline creation, and revenue impact.Just as importantly, we want someone who is actively exploring how AI can improve marketing performance, speed execution, personalize engagement, and help teams work smarter. You don’t need to be an AI engineer—but you should be curious, experimental, and eager to apply new tools and workflows to drive better results.What You’ll DoDigital Demand Generation Strategy & Pipeline ExecutionDevelop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motionsPrioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact—not vanity metricsEnsure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launchesContinuously test and evolve content formats, distribution approaches, and digital programs to improve meeting generation and pipeline performancePipeline & Meeting Generation FocusBuild digital programs designed to generate qualified meetings that convert into pipelineUse engagement, intent, and conversion metrics as indicators of progress—not end goalsContinuously optimize campaigns, content, and digital experiences based on pipeline impact and meeting qualityTrack and optimize the full journey from digital engagement → qualified meeting → opportunity → pipeline creationContent Strategy & ExecutionOwn the strategy and execution of digital content programs designed to drive pipeline, including:o Long-form and thought leadership content targeting technical and enterprise buyer audienceso Campaign-specific assets supporting awareness, consideration, and deal accelerationo Landing pages, content hubs, and digital experiences optimized for engagement and conversiono Always-on content programs aligned to product, campaign, and GTM prioritiesEnsure content is built with distribution and pipeline impact in mind from the start—not as an afterthoughtIntegrated Campaign OrchestrationExecute multi-channel digital programs across owned, earned, and paid channelsBuild nurture and re-engagement programs that move prospects toward meaningful sales conversationsSupport account-based marketing initiatives targeting priority enterprise accountsAmplify content, events, launches, and product moments through digital channels that drive measurable engagement and pipeline impactSales Partnership & Account-Based EngagementWork closely with sales leaders and SDR teams to:o Identify content and engagement gaps slowing deal progressiono Build programs that support pipeline creation and accelerationo Surface engagement signals for timely, relevant outreachAct as a strategic partner to sales, aligning digital programs to territory priorities and active opportunitiesLifecycle & Conversion OptimizationOptimize content experiences, landing pages, and digital flows for engagement and conversionBuild and refine nurture programs that move prospects toward qualified meetings and pipeline creationPartner with product and growth teams to connect digital engagement to PLG activation and sales conversationsIdentify and address drop-off points across the digital funnel with a continuous optimization mindsetModern Marketing & AI ExperimentationContinuously explore and test new AI tools and workflows to improve campaign performance, content creation, personalization, reporting, and operational efficiencyIdentify opportunities to use AI to accelerate execution, uncover insights, and improve engagement across digital programsBring a test-and-learn mindset to emerging marketing technologies and evolving buyer behaviorsPerformance & Pipeline AccountabilityOwn KPIs tied to qualified meetings, pipeline creation, opportunity conversion, and program efficiencyUnderstand that traffic, engagement, and MQLs are indicators—not success metricsTrack and report on the full funnel: discovery → engagement → meetings → opportunities → pipeline impactPartner with Marketing Analytics to improve attribution and make data-driven investment decisionsMaintain clear visibility into how digital programs contribute to ORDR’s revenue goalsRequirementsAbout YouExperience5–7+ years in digital marketing, content marketing, or demand generation in B2B SaaSProven track record of driving qualified meetings, pipeline, and revenue through digital programsExperience operating across both product-led and sales-led go-to-market motionsStrong background in content strategy, campaign execution, lifecycle marketing, and marketing automation platformsExperience working closely with sales teams to support opportunity creation and deal accelerationModern Digital Marketing MindsetCurious about how AI is changing digital marketing and actively experimenting with new tools and approachesComfortable using AI tools to improve content development, campaign execution, research, analysis, and productivityStrong balance of strategic thinking and hands-on executionFocused on outcomes, optimization, and continuous improvementSkills & ApproachThinks in terms of meetings, pipeline, opportunities, and revenue—not marketing activity aloneUnderstands how SEO, paid media, website experiences, and content work together to drive engagement, conversion, and pipelineUses data, experimentation, and modern tools—including AI—to continuously improve marketing performanceThinks beyond channels and campaigns to build scalable digital programs that generate measurable business impactComfortable operating across strategy and executionAble to manage complexity, prioritize effectively, and move with speed and focusWhat Success Looks LikeConsistent growth in qualified meetings that convert into real opportunities and pipelineStrong conversion rates from digital engagement to sales conversations and pipeline creationHigh-performing digital programs with measurable business impactTight alignment between marketing and sales, with digital programs directly influencing deal progressionScalable, repeatable programs that improve performance over timeClear contribution of digital marketing to revenue growth and pipeline outcomesCompensationThe reasonably estimated base salary for this role ranges from $120,000 to $150,000, plus equity, comprehensive benefits, and flexible PTO. Final compensation depends on experience and qualifications.Equal OpportunityORDR is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, religion, gender, identity, age, or background.BenefitsAt ORDR, your work will prove rewarding in more ways than one.Flexible Time Off - Work-life balance mattersComprehensive Healthcare Plan - Physical and mental wellnessStock Options - Own a piece of ORDRPhysical & Mental Health Programs - Your wellbeing is our priorityRetirement Planning - Secure your futureRemote & Hybrid Workforce - Work where you work best
Optionally, you can add more information later (benefits, pre-screening questions, etc.)