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Shared by 
23 days ago
Requirements and responsibilities
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.We’re looking for a Content Strategist to own and scale our entire content ecosystem across YouTube, short-form social, paid advertising, and email.This is a strategy + execution role working directly with the founder. You’ll take complex U.S. tax and financial concepts and turn them into clear, engaging, and conversion-driven content that builds trust and drives client acquisition.You don’t need to be a CPA—but you do need to confidently write about topics like S-corp elections, tax strategies, and wealth planning without heavy guidance.Key ResponsibilitiesYouTube (Long-Form) Develop and manage a 90-day content strategy and editorial calendar Research and script video concepts around U.S. tax strategy and financial planning Write full-length scripts optimized for retention and watch time Create SEO-optimized titles, descriptions, and video structure (chapters) Analyze performance (CTR, CPM, retention) and iterate based on data Short-Form Content (TikTok / Reels / Shorts) Ideate and script high-performing short-form content (30–90 seconds) Repurpose long-form content into short-form formats Build systems for consistent, high-volume output (10–20 pieces per week) Write strong hooks, captions, and CTAs tailored to each platform Stay on top of trends in finance and business content Paid Advertising (Meta / Google) Write direct-response ad copy for high-net-worth audiences Develop VSL scripts and ad concepts Create and optimize landing page copy aligned with campaigns Run A/B tests and ensure consistent messaging across funnels Email & Newsletter Write a weekly newsletter for lead nurturing and client engagement Build and optimize automated email sequences Repurpose video content into email-native formats Maintain a consistent brand voice across all communicationsRequirements3+ years of content strategy experience in financial services, fintech, or professional advisory Proven ability to write clearly and authoritatively about complex U.S. tax or financial topics Experience managing or contributing to a YouTube channel with meaningful scale (10K+ subscribers or similar) Hands-on experience writing paid ad copy for Meta and/or Google Strong, independent command of written English (publication-ready quality) Experience with analytics tools (YouTube Studio, Meta Ads Manager, Google Analytics, email platforms) Solid understanding of SEO and keyword research tools (Ahrefs, SEMrush, or similar) Self-directed and comfortable working asynchronously with a U.S.-based founder Preferred QualificationsExperience creating content around U.S. tax strategy, S-corps, real estate investing, or high-net-worth financial planning Familiarity with CRM and marketing tools such as GoHighLevel, HubSpot, or similar Background in writing VSLs, webinar scripts, or long-form direct-response contentBenefitsUSD Salary.Ability to work remotely.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)