Mission at RwaziRwazi is a product-driven AI data intelligence company operating at the intersection of zero-party consumer data, enterprise SaaS, and decision systems.The Head of Marketing owns the complete marketing function — positioning, product marketing, demand generation, brand authority, revenue enablement, and market intelligence.Because Rwazi is product-led, this role ensures product capabilities translate into revenue clarity, market differentiation, and scalable pipeline growth.The Head of Marketing builds and governs the system that turns product intelligence into market dominance.The Director of Product Marketing reports into this role.You Will Be In Charge OfDefining Rwazi’s market narrative and category positioningOwning the end-to-end go-to-market systemDriving measurable pipeline contributionBuilding a repeatable product launch engineGoverning sales enablement and revenue alignmentEstablishing Rwazi as a trusted authority in AI-driven consumer intelligenceKey ResponsibilitiesMarketing System OwnershipArchitect the full marketing operating system (strategy → backlog → execution → metrics)Ensure marketing outputs are structured, scalable, and measurableBuild a disciplined marketing planning cadence aligned to revenue goalsProduct Marketing LeadershipOversee the Director of Product MarketingEnsure product launches are structured, repeatable, and revenue-alignedMaintain messaging clarity across feature releases and platform evolutionTranslate technical capabilities into buyer-centric narrativesPositioning & Category StrategyDefine and refine Rwazi’s positioning within AI data intelligenceEstablish defensible differentiation against competitorsShape category narratives that elevate Rwazi beyond feature-level comparisonDemand Generation & Pipeline ImpactDesign pipeline generation strategies aligned with enterprise sales cyclesDefine marketing-sourced and marketing-influenced revenue targetsOptimize channel mix (content, outbound enablement, partnerships, thought leadership)Sales Enablement & Revenue AlignmentEnsure Sales and Customer Success are consistently trained and equippedAlign messaging, collateral, and objection handling frameworksPush back on reactive requests that do not align with structured prioritiesMarket Intelligence & Feedback LoopsOwn win/loss analysis, competitive intelligence, and customer insightsFeed structured intelligence back into Product and Executive strategyIdentify expansion and positioning opportunitiesBrand Authority & Thought LeadershipEstablish Rwazi as a category authority through structured content programsGovern enterprise-grade collateral, case studies, and narrative consistencyEnsure all public-facing outputs reinforce product credibilityRole ImpactStrong performance in this role results in:Clear and defensible market positioningStructured, repeatable product launchesMeasurable pipeline contributionHigher win rates through messaging precisionStronger executive alignment between Product, Sales, and MarketingThis role determines whether Rwazi is perceived as a feature vendor or a category-defining AI platform.What This Role Is NotThis is not a social media management roleThis is not a purely creative brand functionThis is not disconnected from revenue accountabilityThis is not reactive campaign executionThis role requires strategic discipline, structured execution, and commercial impact.Qualifications and ProfileWe are looking for individuals who demonstrate:8–12+ years in B2B SaaS marketing, ideally in AI, data, or technical platformsProven ownership of full marketing functions or senior marketing leadershipDeep experience in product marketing and complex GTM environmentsStrong technical fluency — able to understand SaaS architectures and data systemsClear revenue accountability mindsetAbility to manage and scale high-performing marketing teamsCandidates may come from high-growth B2B SaaS companies ($20M–$100M ARR range) where marketing directly influenced enterprise revenue growth.Cultural FitWe value leaders who:Operate with structured thinking and execution disciplineAre commercially sharp and revenue-orientedCan challenge Product and Sales constructivelyPrefer systems over one-off creativityBuild durable, scalable marketing enginesThis role is suited for marketing leaders who want to build a category-defining narrative in an AI-native company.How Candidates Are EvaluatedCandidates are evaluated based on:Their ability to define clear positioning in complex marketsTheir structured GTM thinkingEvidence of measurable pipeline impactTheir ability to translate technical products into compelling narrativesTheir ability to build repeatable marketing systems, not just campaignsWe prioritize demonstrated commercial impact and system-building capability over resumes alone.SummaryThe Head of Marketing owns how Rwazi is understood, differentiated, and adopted in the market.This role ensures that Rwazi’s technical depth translates into strategic clarity, commercial traction, and long-term category leadership.

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Head of Marketing

Emma

Requirements and responsibilities

Skills wanted:

Language(s) required:

Eric Sewankambo

Joseph Rutakangwa

About Rwazi, Inc.:

rwazi.com/

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