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Posted 4 months ago
Requirements and responsibilities
Job DescriptionWork with a nationally ranked CPA and advisory firm that is passionate for what's next. Aprio has 30 U.S. office locations, one in the Philippines and more than 2,100 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.Join Aprio's Growth team, and you will help clients maximize their opportunities. Aprio Advisory Group, LLC is a progressive, fast-growing firm looking for a Strategic Marketing Manager to join their dynamic team. At Aprio, your work will directly influence how clients achieve what’s next. As a Strategic Marketing Manager, you’ll partner with industry leaders and global brands to deliver campaigns that drive measurable growth. You’ll thrive in an environment that values creativity, collaboration, and professional advancement.Position responsibilities:Strategic Planning & GTM Execution: Develop and execute joint strategic marketing and GTM plans with ERP partner providers to promote ERP implementation, migration, and optimization services.Define and communicate clear positioning, messaging, and value propositions tailored to target industries and decision-maker personas.Align marketing strategies with partner business objectives, sales targets, and consulting delivery priorities.Report on marketing KPIs, partner impact, and ROI to internal stakeholders and partners.Partner & Stakeholder Collaboration: Serve as the primary marketing liaison between our Technology Consulting teams and ERP partner marketing teams.Collaborate internally with key Industry Leaders and Practice Leaders to communicate initiatives and stay relevant with key Industry contentCoordinate co-marketing initiatives, including joint events, webinars, digital campaigns, and Account-Based Marketing and content-driven campaigns.Work closely with sales teams to manage outbound calling and business development campaigns, ensuring leads, meetings, and sales align with goals.Campaign Development & Execution: Create and manage integrated multichannel campaigns to generate qualified leads.Manage external vendors, including design, outbound sales teams, and others.Collaborate with partners and internal teams to develop jointly branded case studies, solution briefs, sales enablement materials, and industry-specific collateral.Track and optimize campaign performance to ensure activities contribute to pipeline growth and meet revenue goals.Success in This Role Looks Like: A measurable increase in ERP-related pipeline and closed deals through joint marketing initiatives.Strong, collaborative relationships with ERP partner marketing teams.Clear, differentiated market positioning of our Business Applications Consulting services.Qualifications:Bachelor’s degree in Marketing, Business, Communications or related field.8+ years in B2B marketing, preferably in professional services, technology consulting, ERP, or enterprise software.Proven experience creating and executing comprehensive marketing plans and tracking results.Excellent communication, presentation, and stakeholder management skills.Data driven mindset with experience using marketing analytics and CRM tools (e.g., HubSpot).Preferred:Strong understanding of ERP systems (e.g., Intuit, Oracle Netsuite) and related services.Experience managing partner marketing campaigns, including branding, content, production, and channel distribution.Familiarity with demand generation best practices in complex B2B sales cycles.Experience working in complex, matrixed environments.Why work for Aprio:Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future focused, innovative firm.Perks/Benefits we offer for full-time team members:Medical, Dental, and Vision Insurance on the first day of employmentFlexible Spending Account and Dependent Care Account401k with Profit Sharing9+ holidays and discretionary time off structureParental Leave – coverage for both primary and secondary caregiversTuiton Assistance Program and CPA support program with cash incentive upon completionDiscretionary incentive compensation based on firm, group and individual performanceIncentive compensation related to origination of new client salesTop rated wellness programFlexible working environment including remote and hybrid optionsWhat’s in it for you:Working with an industry leader: Be part of a high growth firm that is passionate for what’s next.An awesome culture: Thirty one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.A great team: Work with a high energy, passionate, caring and ambitious team of professionals in a collaborative culture.Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.Competitive compensation: You will be rewarded with competitive compensation, industry leading benefits and a flexible work environment to enjoy work life balance.EQUAL OPPORTUNITY EMPLOYERAprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.
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