Performance Marketing Specialist at PocketHealth | Torre
Performance Marketing Specialist
Report
PocketHealth

Performance Marketing Specialist

PocketHealth
Emma
Emma
You'll drive healthcare innovation and patient empowerment through strategic marketing.
Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time

Legal agreement: Employment

Provide your expected compensation while applying
location_on
Remote (for Canada residents)
Match
skeleton-gauges
You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Review preferences
Posted 7 months ago

Requirements and responsibilities

As a Performance Marketing Specialist, you will:Oversee day-to-day campaign management across paid social, paid search, and programmaticManage campaign launches including building audiences, uploading creative, setting budgets, and ensuring proper trackingEnsure campaigns across all channels are pacing in line with our monthly spend targetsAnalyze reporting to make necessary optimizations in line with our KPIsUpdate daily and weekly PPC reporting dashboards to ensure that performance targets are being metCollaborate with the team to draft winning PPC strategies for new product launches and testing initiativesBecome an expert on the nuances of the healthcare market so you can effectively drive growth through paid channelsWork with internal and external partners to brief and develop the right ad creative to effectively target patients and providersConduct regular creative and audience A/B tests to ensure that ad performance is sustained over timeYou have:2+ years of experience in a similar role working with creative teams/agenciesA strong understanding of DTC marketingA successful track record of driving demand through a variety of paid channelsDeep hands-on and end-to-end experience with Paid Search, Paid Social, and Programmatic advertisingA growth mindset and comfortable operating in fast-moving, high growth environmentsThe ability to interpret data and results, and turn them into actionable insights that drive decision-makingAt the same time you understand that performance marketing is part art, part science. You are comfortable with making decisions in situations where data is limitedExperience working effectively with cross-functional teams, in particular Brand, Comms, and Product MarketingWhat it's like to work at PocketHealthYou can do amazing things at PocketHealth. You can positively impact the healthcare journey for millions of people, while building your career and developing your skills. It doesn’t have to be one or the other. It has been a part of our mission since our founding to empower patients & make healthcare accessible to all, and we know this can only be achieved with a team of diverse perspectives that is representative of the Patient & Provider communities we serve.People love working here for these reasons and more: working remotely, our competitive salaries and benefits (including stock options for every employee!), four weeks of paid time off, unlimited paid wellness days, extended mental health coverage, and 16 weeks of parental leave top-up.We’re proud to foster a culture that embraces diversity, equity, and inclusion, and we believe in caring for our employees with the same thoughtfulness we offer our Patients & Providers.If there are ways we can support you through the recruitment process with an accommodation, please let us know by reaching out to [email protected]. Applications are accepted via posting only.
This job opening is closed.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)

Thank you

Thank you

check_circle

Payment confirmed

Torre Hunt

Torre Hunt

A member of the Torre team will contact you shortly

In the meantime, continue adding information to your job opening.