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Requirements and responsibilities
About the RoleSocial media is the highest-leverage item we can do behind our top talent.We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.What You'll DoStrategy & ResearchDevelop bespoke social strategies for top-tier Playbook talentResearch viral trends, algorithm changes, and new platform features across Instagram and TikTokTrack and analyze performance of our top talent weeklyRun weekly viral content analysis and distribute insights to the teamPublish a recurring newsletter on social trends relevant to our creator verticalsMay do community calls / webinarsFeedback and support for paid ad creativeSupport with curriculum and creator trainingCreator PlaybooksBuild launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guessworkBuild challenge marketing kits in the same formatBreak down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.Develop mastery of what to post for lead generation vs. conversion — and teach itCover ad creative strategy, since most paid is amplified organicEditing & Production GuidanceStay current on the best editing tools and techniquesCoach creators and CMs on how to edit better — speed, hooks, retentionGrowth TrackingOwn social growth tracking for our top 50 creatorsSurface the biggest opportunities and the biggest gaps each weekWho You AreYou have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstreamYou've developed content strategy for creators, brands, or talent at scaleYou can distill complex strategy into simple, actionable templates that a creator can execute without a second questionYou understand the organic-to-paid funnel and can think across bothBonus: you're AI-savvy and excited about building tools that scale this workComfortable working across fitness, wellness, and lifestyle verticalsHow This Role WorksInitially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.Team1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.
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