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We're hiring an exceptional Content Strategist to become the creative and operational right hand to a successful Greater Boston Realtor, influencer, and creator of a growing real estate, relocation, and local media brand.This is not a traditional social media or Virtual Assistant role. We need someone highly creative, strategic, AI forward, SEO-minded, and obsessed with great content.The founder already has an established voice, audience, extensive content library, and advanced AI workflows. Your job is to understand that ecosystem quickly, help determine what content should be created next, and build the systems that turn ideas, events, voice memos, footage, and market opportunities into consistently excellent content.There is significant room to grow with this role and help shape the future of an exciting real estate and media brand.What You'll Own:Build and execute a content strategy that keeps the brand relevant, discoverable, and growing.Create a strategic content roadmap across Instagram, YouTube, Google, and the website.Turn every strong piece of content into multiple opportunities across platforms.Ensure every Reel, video, blog, and post is published correctly and optimized.Transform raw footage, drone content, photos, events, and voice memos into compelling stories.Research competitors, trends, Boston real estate, relocation topics, and audience interests to identify new opportunities.Build systems and automations that make the entire content operation more scalable.Tell the founder what needs to be recorded next instead of waiting for content to arrive.Core Responsibilities:Content Strategy & Creative DirectionDevelop and maintain the overall content strategy.Create forward looking content calendars and campaign plans.Research competitors and leading creators to identify trends, content gaps, and opportunities.Stay current on Boston real estate, relocation, neighborhoods, lifestyle, events, and topics relevant to the audience.Proactively bring leadership ideas for what to film, where to film, and why.Build organized shot lists and recording plans ahead of shoots and events.Help coordinate content days and organize shoots so footage is captured intentionally.Find creative ways to keep the founder relevant and differentiated as the brand grows.Identify opportunities for timely content around media coverage, local news, partnerships, and PR including opportunities such as being featured in the Boston Globe.Storytelling & Content ProductionTurn voice memos, rough ideas, footage, and conversations into compelling stories.Review a large existing library of drone footage, videos, photos, and Apple shared folders to uncover unused content opportunities.Edit high-quality short- and long-form video using CapCut.Create polished visual assets and content using Canva and established brand templates.Understand pacing, hooks, storytelling, retention, and what makes people stop scrolling.Maintain an exceptionally high creative standard appropriate for an established influencer and personal brand.Repurpose strong content intelligently rather than simply reposting the same asset everywhere.SEO & Content RepurposingTurn relevant Reel and video topics into SEO optimized blog content.Conduct keyword and topic research around Boston real estate, relocation, neighborhoods, and related searches.Optimize blogs, titles, descriptions, and supporting content for organic discovery.Connect social content, YouTube, blogs, and Google presence into one cohesive content ecosystem.Identify evergreen topics that can consistently drive traffic and leads.Continuously improve existing content based on search opportunities and performance.Instagram, YouTube & Google BusinessManage publishing across Instagram and YouTube.Micro check every published piece of content to ensure formatting, captions, thumbnails, links, tags, and other details appear correctly after publishing.Maintain an active, optimized Google Business Profile.Ensure content is properly adapted to each platform rather than blindly cross posted.Monitor performance and identify what should be repeated, improved, or discontinued.Claude AI — RequiredUse Claude AI extensively for research, ideation, SEO, content development, repurposing, and organization.Build structured Claude Projects, prompts, knowledge bases, and repeatable workflows.Maintain the founder's authentic voice when using AI.Turn transcripts and voice memos into usable content assets.Use AI to accelerate research and competitive analysis.Continuously improve existing AI workflows rather than simply using basic prompts.Automation & SystemsUnderstand workflow automation and how different systems can connect.Identify opportunities to automate repetitive content and operational tasks.Systematize the content lifecycle from idea recording editing approval publishing repurposing SEO.Build processes that allow the content operation to scale without becoming dependent on manual follow-up.Document workflows and maintain clear systems the team can follow.Executive, CRM & Business SupportHelp manage the founder's calendar, priorities, projects, and deadlines.Turn voice notes and conversations into actionable next steps.Maintain CRM organization inside Lofty.Ensure leads and social media inquiries receive consistent follow-up.Support collaboration, partnership, and business development outreach.Help prioritize opportunities and ensure important initiatives don't fall through the cracks.Anticipate what needs to happen next rather than waiting for instructions.Qualifications & Skills:RequiredHave strong content strategy and digital marketing experience.Have excellent written and spoken English.Are an advanced Claude AI user.Have a strong understanding of SEO and organic content marketing.Understand Instagram and YouTube deeply.Are highly skilled in CapCut and Canva.Understand automation and have a systems-driven mindset.Can analyze competitors and turn research into actionable creative ideas.Have strong project management and organizational skills.Can learn an established brand voice quickly.Are proactive enough to tell the founder what she should record next.Have a genuine interest and passion for real estate.Take pride in the details and quality of everything you publish.Nice to HaveExperience with HeyGen and ElevenLabs for AI powered video, avatars, voice, and content production.Real estate, relocation, or local media experience.Lofty CRM experience.YouTube SEO experience.Google Business Profile management.Blog and long-form content experience.Workflow automation experience.Experience supporting an influencer, creator, or executive personal brand.Sales or lead conversion experience.Work Setup:Full-TimeRemote (LATAM only)Monday–Friday | 9:00 AM – 6:00 PM ESTRequired Remote SetupReliable high-speed internet connection.Personal work laptop or desktop computer.Quality headset for calls and communication.Dedicated workspace free from distractions and background noise.Compensation & BenefitsCompetitive compensation based on experience (paid in USD)Long-term remote opportunityOpportunity for growth and increased responsibility as the business expandsCollaborative and creative work environmentAbout Purple:At Purple, we connect exceptional LATAM talent with U.S. companies through strategic outsourcing solutions that deliver results with integrity and excellence. Our mission is to help businesses scale without compromising on quality, while creating meaningful opportunities across borders.Explore our culture and team:gowithpurple.comLinkedInInstagramFacebookTikTokReady to support impactful legal work from anywhere? Apply now.
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