Social Media Specialist at Blue Trail Software | Torre
Social Media Specialist
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Blue Trail Software

Social Media Specialist

Blue Trail Software
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Part-time

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Querétaro, Santiago de Querétaro, Qro., México
Posted 4 months ago

Responsibilities

Key Responsibilities: - Develop and execute a comprehensive social media strategy aligned with BTS’ business goals. - Translate BTS’ technical expertise (engineering, QA, AI, UX) into clear, engaging content pillars. - Plan and maintain monthly content calendars, ensuring narrative consistency. - Monitor social media performance with regular SEO and engagement reports, adjusting strategy as needed. - Identify opportunities to increase online visibility (e.g., creating profiles on DesignRush, Clutch, and other industry platforms). - Craft strong captions that balance technical accuracy, clarity, and warmth. - Schedule and manage posts across LinkedIn (primary), X, Facebook, YouTube, and other relevant channels. - Maintain consistent tone, style, and messaging across all content. - Manage light community engagement where needed. - Support the development of CEO LinkedIn content and thought leadership pieces, including managing profile and posting. - Support internal posting on Instagram (employees’ focus). - Track metrics including engagement, reach, and qualitative feedback. - Analyze SEO and social performance to inform content adjustments. - Iteratively improve content to maximize visibility, credibility, and lead conversion potential. - Work closely with Marketing and collaborate occasionally with engineers, QA, and UX teams to source content and insights. - Coordinate with internal design and video teams to align content production. - Support broader brand-building initiatives across departments. Requirements: Core Skills: - Strong storytelling instincts and content strategy thinking. - Ability to make complex or technical topics accessible and engaging. - Strong writing and editing skills with high attention to detail. - Strong understanding of brand consistency and positioning. - Excellent organizational and planning skills. - Ability to manage multiple content streams and deadlines. Communication & Collaboration: - Fluent in written and spoken English. - Comfortable collaborating with technical and non-technical stakeholders. - Comfortable receiving feedback and iterating quickly. Industry Fit: - Interest in tech, software, engineering, QA, AI, or consulting topics. - Basic understanding of SEO, social performance metrics, and platform analytics. Nice to Haves: - Experience in tech, software, engineering, or consulting environments. - Familiarity with LinkedIn as a primary B2B growth channel. - Experience building authority-driven or thought-leadership content. What This Role Is Not: - Not a meme account manager. - Not influencer-style content. - Not a trend-chasing, TikTok-only role. - This is a credibility-building, brand-defining position focused on establishing BTS as a trusted authority and shortening the sales cycle through professional, consistent, and strategic social content.
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