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8 days ago
Requirements and responsibilities
About the RoleWe're looking for a Head of Performance Marketing who thrives at the intersection of data, strategy, and execution—someone who sees paid media as a precision engine for pipeline growth. This is a senior individual contributor role with real ownership: you'll set the strategy, run the channels, manage the budget, and be directly accountable for pipeline delivery against defined targets.You'll own the full paid media portfolio, including SEM, paid social, display, CTV, and emerging channels. You'll work closely with cross-functional marketing teams to ensure every dollar spent drives measurable impact across the buyer journey. Sitting within the Digital Marketing team and broader Revenue Marketing organization, you'll represent paid media at the executive level, making the case for investment, communicating performance clearly, and continuously raising the bar on what great looks like.This is an opportunity to own and scale a high-performing, insight-driven paid media function that fuels company growth.What You'll DoPaid Media Strategy & ExecutionDevelop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms.Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand.Budget Ownership & Performance OptimizationManage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance.Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact.Oversee both direct spend and third-party vendor investments.Always-On Campaign Management & Campaign PartnershipsRun always-on paid media programs that create continuous demand generation.Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives.Audience Targeting, ABM & RetargetingDesign and execute sophisticated audience targeting strategies.Build and optimize account-based marketing programs for priority accounts.Develop retargeting programs that support long B2B buying cycles and keep prospects engaged.Pipeline & MQL DeliveryOwn performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks.Monitor results regularly and proactively identify and address performance gaps.Channel Diversification & ExperimentationBuild and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies.Continuously evaluate new opportunities to improve performance and expand reach.Landing Page & Conversion Rate OptimizationPartner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences.Drive testing and optimization initiatives based on performance data and user behavior insights.Bid Strategy & Platform AutomationLeverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features.Understand when to rely on automation and when manual intervention is required.Agency & Contractor ManagementManage agencies, contractors, freelancers, and platform representatives.Establish clear expectations, accountability measures, and performance standards.Competitive & Market IntelligenceMonitor market trends, competitive activity, and emerging channel opportunities.Use insights to strengthen targeting, messaging, and overall paid media strategy.Reporting & Executive CommunicationDeliver clear, data-driven reporting to senior stakeholders and executive leadership.Serve as the subject matter expert for paid media performance and strategy.Represent paid media insights in customer, prospect, and executive conversations as needed.What We're Looking ForRequired Qualifications7+ years of B2B performance marketing experience with end-to-end ownership of paid media programs at scale.Demonstrated ownership of revenue-impacting metrics, including pipeline generation and demand creation performance.Deep hands-on expertise across two or more of the following:Google Ads (Search, Display, YouTube)LinkedIn AdsMetaProgrammatic DisplayCTV/OTTExperience managing and optimizing six- or seven-figure annual paid media budgets.Strong account-based marketing (ABM) experience.Experience using platforms such as 6sense.Strong analytical and reporting capabilities, including experience with:SalesforceTableauDreamdataLookerGoogle AnalyticsComparable reporting and attribution platformsExperience with conversion rate optimization (CRO) methodologies and A/B testing frameworks.Experience managing agencies, vendors, and external partners.Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce.Ability to build reporting, analyze results, and generate actionable insights independently.Preferred QualificationsExperience in a B2B SaaS or technology company.Enterprise software marketing experience.Experience working in complex buying environments with long sales cycles.Competencies & CharacteristicsOwnership MentalityYou identify opportunities, develop a point of view, and take action. You treat budget, pipeline, and performance outcomes as if they're your own business.Analytical RigorYou use data to drive decisions, distinguish meaningful trends from noise, and translate complex performance metrics into actionable insights and compelling narratives.Strategic Thinking with Executional DepthYou can operate at both strategic and tactical levels, moving seamlessly from executive-level planning to campaign-level optimization.Curiosity & ExperimentationYou stay informed on evolving trends, platforms, and technologies in performance marketing and continuously test new approaches to improve results.Clear & Confident CommunicationYou can communicate effectively with executive leaders, sales stakeholders, marketing peers, and external partners.Cross-Functional CollaborationYou build strong partnerships across Revenue Marketing, Sales, RevOps, Creative, Web, and Product Marketing to achieve shared goals.Bias for ActionYou move quickly, iterate often, and balance speed with thoughtful decision-making.High StandardsYou hold yourself and your partners accountable for delivering high-quality work and measurable business outcomes.Our Benefits:Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices. We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.