SEO Lead
Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time
Legal agreement: Employment
Compensation USD7.5/hour
Shared by 
13 days ago
For companies:
For professionals:
For everyone:
Responsibilities
Our Story: We’re a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We’ve been in business for over 40 years and are looking for the right people to join our growing team! Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.Job Description: The SEO Lead plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people’s homes. Our company provides high-quality, affordable home improvement products and services, and we’re committed to delivering a fun, convenient, and hassle-free remodeling experience to every client. In this role, the SEO Lead will be responsible for optimizing our online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analytical expertise, and creative content development to generate measurable results that contribute to business growth.Ideal Candidate:Positive Mindset & Results-Driven AttitudeAt least 5+ years of experience as an SEO in the home remodeling industryDeep Understanding of Local SEOProblem-Solving SkillsStrategic ThinkingExcellent CommunicationCollaboration SkillsStrong Work EthicAdaptabilityDedicated and committed to ExcellenceBenefits: Competitive PayOpportunity for Growth & Professional DevelopmentPaid TrainingCollaborative Team EnvironmentResponsibilities: SEO Strategy & ExecutionLocal SEO & Google Business Profile (GBP) ManagementContent Strategy & CreationBacklink Development & Authority BuildingAnalytics & ReportingCross-Functional CollaborationOther Tasks as DirectedRESPONSIBILITIES: SEO Strategy & ExecutionDevelop and execute comprehensive SEO strategies focused on local service-area targeting.Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).Local SEO & Google Business Profile (GBP) ManagementOptimize Google Business Profiles for multiple locations, ensuring accurate service area selection and localized content.Improve review volume and quality using automated follow-ups and customer incentives.Increase local pack rankings and “near me” search visibility through regular GBP updates.Content Strategy & CreationDevelop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points.Collaborate with designers to create engaging video content for YouTube and social platforms.Build topical authority by optimizing service pages with FAQs, case studies, and testimonials.Backlink Development & Authority BuildingAcquire high-quality backlinks from industry directories, local business partnerships, and niche blogs.Lead guest posting campaigns and co-branded content opportunities with influencers or contractors.Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks.Analytics & ReportingTrack and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation.Provide monthly reports with actionable insights and ROI analysis for SEO initiatives.Stay updated on search engine algorithm changes and adjust strategies accordingly.Cross-Functional CollaborationCollaborate with paid media teams to align SEO and PPC keyword strategies.Partner with sales and operations to ensure SEO efforts align with business objectives.Mentor junior team members and promote a culture of SEO best practices within the team.Other Tasks as DirectedThis role requires a detail-oriented, results-driven professional who thrives in a dynamic, fast-paced environment. If you’re passionate about driving organic growth and enhancing local search visibility, we’d love to hear from you!
This job opening is closed.