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Requirements and responsibilities
Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.As our Paid Search / SEM Manager, you will own the strategy and execution of our Google Ads and YouTube Ads channels. You will be responsible for the day-to-day performance of the account while building a structured testing roadmap that drives continuous improvement. This role has direct ownership over CPA, volume, and revenue, and will work closely with Growth, Creative, and Analytics to ensure the channel is operating efficiently and scaling effectively.What You’ll DoOwn the day-to-day health and performance of Google Ads and YouTube Ads, ensuring budget is deployed effectively to hit CPA and volume targetsTranslate business goals into campaign strategy across keywords, bidding, and audience segmentationBuild and execute a structured testing roadmap across ad copy, landing pages, and bidding strategiesAnalyze full-funnel performance to identify trends, diagnose performance issues, and uncover opportunities for scalePartner with Growth and Creative teams to improve conversion rates and overall funnel efficiencyOptimize conversion tracking and signal quality to support accurate attribution and performance-based biddingMaintain a strong understanding of changes in the search and paid media landscape, including AI-driven shiftsMust-Have Requirements3 to 5+ years of hands-on Google Ads experience with a track record of improving performanceProven ability to manage and scale paid search channels against CPA and ROAS targetsStrong analytical skills with the ability to translate data into clear, actionable insightsAdvanced proficiency in Excel or Google SheetsExperience with analytics tools such as GA4, Northbeam, or similarComfortable operating independently and owning channel performance end-to-endLife at Mars MenCompetitive Compensation – We offer a strong salary and benefits package, tailored to attract top talentRemote Work Environment – Our team is remote, offering full flexibility to work from homeAutonomy & Ownership – You’ll have the freedom to run your own systems and make real impactTime Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday offParental Leave – Generous paid parental leave for growing familiesHealth Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)$200 Annual Superpower MembershipGrowth & Development – We invest in your professional development with ongoing learning opportunities
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