Location: Work From Home/Remote, Flexible, Full-TimeReports to: Global Head of Organic MarketingCompensation: Competitive base + monthly performance bonus + fast-track career growthWhy JoinExposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle managementGlobal international team, strong company values and cultureWork from anywhere: WFH or hybrid — your choiceReal career acceleration: we want to mentor ambitious people and fast-track their growthMonthly bonuses tied to performance and commercial winsFlexible holidays and autonomy over your timeFast decisions and shipping culture. Days, not quarters.About the RoleWe’re looking for a hands-on, growth-minded PR Executive to help turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a corporate PR role. You’ll be in the trenches: pitching journalists, opening doors with influencers and partners, shipping ambassador deals, landing coverage, and making the brand felt across podcasts, social, and editorial.You’ll get the editorial and PR fundamentals right first — press releases, journalist relationships, content hygiene — then help scale into the bigger plays: collabs, house-brand collections, ambassador programmes, and sports and community partnerships. You’ll work closely alongside our PR and Copy Specialist and Content Specialist, partner with merchandising, influencer and creative, and have direct access to the founding team.What You’ll DoPitch journalists and land media coverage in fashion, lifestyle, and business publicationsGet the fundamentals right: press releases, journalist relationships, brand storytelling, content hygieneSupport our Brand Ambassador programme: outreach, briefing, and managing ambassador relationshipsHelp drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad breakSupport house-brand collections with influencers, designers, and cultural figures alongside the merchandising teamBuild a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outletsMake us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorialWork hand in hand with our Social and Influencer lead to convert influencer reach into brand awarenessHelp run the editorial calendar: briefs, review loops, speed to publishTrack coverage and report what’s working, clearly and without fluffRun disciplined experiments on formats and hooks. Kill what doesn’t work fastWhat We’re Looking For3+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomesAlignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and CaringGrowth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefsExperience placing media coverage in fashion, lifestyle, or business publicationsSome experience with collabs, brand partnerships, or influencer and ambassador workCommercial awareness — you think in branded demand and real outcomes, not impressions or EMVExcellent written and verbal English communicationComfortable working alongside merchandising, influencer, creative, and SEO teamsSelf-starter with a bias for action. Organised, reliable, ships on timeHigh attention to detail and a proactive attitudeA passion for learning and improving continuouslyTo ApplyProvide a cover letter explaining why you would love this role and why you are the most suitable. Include in your letter your current salary expectations and mention the word Avocado.About UsSmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.For more information see:
www.smartbuyglasses.com
