A bit about this roleBrightside is looking for a Product Manager to own and drive client engagement across our client application and digital experience. This role is central to how we help clients take action to improve their financial health. You will focus on turning moments of need into sustained engagement, designing experiences that guide clients toward the right decisions while working seamlessly with our Financial Assistants (FAs). You will lead the evolution of our client app, communication channels, and engagement journeys, ensuring clients not only access support but also act on it.What you’ll work onOwn the product strategy and roadmap for Brightside’s client app and digital engagement experienceDesign and optimize client journeys that drive activation, engagement, and follow-through on financial actionsBuild experiences that bridge digital and human support, enabling seamless collaboration between clients and our Financial AssistantsDefine and implement engagement loops (notifications, messaging, prompts, follow-ups) that drive ongoing behavior changePartner with design, engineering, data, and operations to deliver high-quality, client-facing experiencesUse data, experimentation, and user insights to continuously improve engagement, conversion, and outcomesTranslate ambiguous ideas into clear product direction, scoped initiatives, and shipped featuresDefine success metrics and track performance across client activation, engagement, and retentionDrive measurable improvements in how clients discover, understand, and act on financial optionsWhat makes you a success6+ years of product management experience, with a strong track record of owning and delivering complex, user-facing productsProven experience building and scaling consumer-facing or engagement-driven products, ideally in mobile or digital platformsDemonstrated ability to own a product area end-to-end, from problem definition through execution and iteration, with minimal oversightStrong product judgment with the ability to make high-quality tradeoffs in ambiguous, fast-moving environmentsExperience driving user engagement, activation, and behavior change, with clear examples of measurable impact (e.g., improving conversion, retention, or usage)Ability to operate at both strategic and execution levels — setting direction while also ensuring high-quality deliveryStrong cross-functional leadership skills; able to align and influence engineering, design, data, and business stakeholders without direct authorityExperience using data, experimentation, and user research to inform decisions and validate hypothesesExcellent communication skills, with the ability to drive clarity, structure thinking, and communicate decisions effectively to leadershipExperience in fintech, health, or service-driven products is a plus, especially in environments combining human and digital experienceYou are deeply focused on the user and their behavior, not just featuresYou think in terms of journeys and outcomes, not just screens and flowsYou know how to drive engagement, not just build functionalityYou are comfortable operating in ambiguity and bringing structure and clarityYou balance data with empathy — understanding both what users do and whyYou take ownership and push work forward, even without perfect informationWhy Brightside: For our clients - our mission is clear. To improve the financial health of working families. Brightside is an employee benefit with a brand-new approach to personal finance. We offer unique solutions to help with anything related to finances, emotions and behaviors that can impact our clients. We take a holistic view to provide unbiased and confidential assistance through an unmatched blend of products, technology and true human care. Our goal is to make it easier for our clients to understand their options to obtain long-term financial health and gain peace of mind when it comes to financial matters.For our employees - we believe in inspiring careers, a great life/work balance and meaningful work that truly makes a difference in the lives of working families. Your work will have direct impact on the lives of our clients. You will have the opportunity to see a growing start-up from the inside out and see how passionate our employees are about the work we do and the outcomes we are creating for others.
