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13 days ago
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At RealPage Mixed Use, we help property management entrepreneurs grow smarter, faster, and more efficiently through industry-leading technology brands including Buildium, Propertyware, HomeWiseDocs, and All Property Management.We’re looking for a data-driven, creative, and performance-focused Digital Marketing Manager to lead multi-channel paid media programs that directly impact customer acquisition and revenue growth.If you thrive in fast-paced SaaS environments, love testing and optimizing campaigns, and enjoy partnering across creative, analytics, sales, and web teams, this is an opportunity to make a measurable impact while working with a collaborative and entrepreneurial marketing team.Why Join UsOwn high-impact B2B SaaS demand generation campaignsWork with a collaborative, growth-minded marketing teamOperate with the agility of a startup backed by the stability of a global technology companyInfluence strategy across multiple established software brandsExperiment, innovate, and bring new digital marketing ideas to lifeCompetitive compensation, benefits, and career growth opportunitiesWhat You’ll DoReporting to the Director of Growth Marketing, you’ll manage and optimize integrated paid media campaigns focused on lead generation, pipeline growth, and customer acquisition across multiple Mixed Use business units.You’ll combine strategic thinking, hands-on campaign execution, data analysis, and cross-functional collaboration to drive measurable marketing performance.Paid Media Strategy & ExecutionBuild, launch, and optimize multi-channel paid media campaigns across:PPC / SEMLinkedIn AdsMeta (Facebook/Instagram) AdsYouTube AdsDisplay & Programmatic AdvertisingAffiliate MarketingReview Platforms & Third-Party PublicationsManage campaign budgets, pacing, targeting, bidding strategies, and performance optimizationDevelop audience segmentation and retargeting strategies to improve conversion performanceUse emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow executionIdentify opportunities to apply AI and LLM-enabled tools to improve personalization, experimentation, and campaign scalabilityPerformance Marketing & AnalyticsMonitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contributionConduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targetingBuild campaign forecasts and performance projectionsDevelop dashboards and reporting in GA4, Looker Studio (Google Data Studio), Excel, and other analytics toolsPresent insights, recommendations, and performance updates to marketing stakeholdersCross-Functional CollaborationPartner with Creative, Web, Analytics, Marketing Operations, and Sales teams to execute high-performing campaignsCoordinate with external agencies and vendors to ensure successful delivery and optimizationSupport light organic social media management initiatives for Mixed Use brandsStay current on digital marketing trends, emerging platforms, AI tools, and paid media best practicesRequired Skills3–5 years of experience in digital marketing, performance marketing, or paid media managementHands-on expertise managing PPC/SEM, paid social, display, and demand generation campaignsStrong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-makingExperience with marketing analytics, attribution, and reporting tools such as:GA4Looker Studio / Google Data StudioSalesforceExcelStrong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulasExcellent project management and organizational skills with the ability to manage multiple priorities simultaneouslyStrong communication skills with the ability to translate data into actionable insightsBachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent practical experiencePREFERRED KNOWLEDGE/SKILLS/ABILITIESIndustry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not requiredExperience using a project management tool such as Hive is a plusGoogle Ads, Microsoft Ads and/or Google Analytics certifiedSALARY AND BENEFITS RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:Health, dental, and vision insurance.Retirement savings plan with company match.Paid time off and holidays.Professional development opportunities.Performance-based bonus based on position.Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.
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