Digital Marketing Manager at Reef | Torre

Digital Marketing Manager

You'll own digital marketing end-to-end, driving brand growth and revenue for a lifestyle brand.
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Full-time

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Emma of Torre.ai
about 1 month ago

Requirements and responsibilities


We are looking for a commercially minded Digital Marketing Manager to own our online presence from top to bottom. This is a well-rounded role spanning community engagement, paid media, and website performance - ideal for someone who is equally comfortable writing copy and diving into campaign data. You'll have direct impact on brand awareness, customer acquisition, and revenue.This role is split across three key focus areas:20% - Community Management & Organic Social:Monitor, reply to, and moderate comments and DMs across all social platforms dailyMaintain brand voice and tone in all community interactionsEscalate issues appropriately and manage sensitive conversations with carePlan and publish weekly content across organic social channelsCollaborate with designers and content creators to develop engaging postsTrack engagement metrics and report on community health40% - Paid Media (Search & Social): Manage and optimise paid search (Google Ads) and paid social (Meta, TikTok, etc.) campaigns across multiple accountsPlan, execute, and iterate on campaigns to maximise ROI and hit performance targetsMonitor daily spend, pacing, and performance — making real-time adjustments as neededIdentify and outreach to creators and influencers for UGC and sponsored contentBrief and coordinate with creators to ensure content aligns with campaign objectivesAnalyse performance data and produce regular reports with actionable insightsStay current with platform updates, trends, and new ad formats40% - Website Health (SEO & CRO):Own and execute the SEO strategy — keyword research, on-page optimisation, technical SEO, and link buildingMonitor organic rankings and search performance via Google Search Console and SEO toolingOptimise website content and landing pages for both search visibility and conversionAudit and improve the purchase flow, identifying friction points and testing solutionsRun A/B tests and conversion rate experiments using CRO best practicesCollaborate with developers and designers to implement website improvementsProduce monthly reporting on organic traffic, rankings, and conversion performanceRequirements3+ years of experience in a digital marketing role with hands-on exposure to paid media, SEO, and organic socialProven track record managing Google Ads and paid social campaigns at scaleStrong understanding of SEO fundamentalsExperience with CRO principles and A/B testing toolsConfident communicator who can represent the brand authentically in community interactionsData-driven mindset — comfortable working with analytics platforms (GA4, Looker Studio, or similar)Highly organised with the ability to manage multiple workstreams autonomouslyNice to HaveExperience with e-commerce or DTC brandsFamiliarity with Elementor or similar CMS platformsBasic understanding of HTML/CSS for minor web editsBasic graphic designExperience briefing and working with content creators or influencers is a plusBenefitsFully remote position with flexible working arrangementsDirect impact on business decision-making qualityCompetitive salary based on experienceOpportunity to own and scale a marketing function end-to-endClear progression opportunities as the business grows
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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