Job DescriptionWe’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role.You will architect and run a modern DTC growth system across:Paid acquisitionOrganic / founder-led growthCreative strategyAffiliate + partnershipsLifecycle + retentionOffer + funnel designYou’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.ResponsibilitiesGrowth Strategy & System DesignBuild and continuously evolve our growth playbooksDesign scalable systems for:Paid acquisition (Meta-first, multi-channel expansion)UGC + creator pipelinesAffiliate / performance partnershipsFounder-led organic growth (critical)Translate strategy into clear weekly execution + KPIsPaid Acquisition at ScaleOversee multi-million dollar annual spendDrive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)Optimize to contribution, not vanity ROASContinuously push new audience + creative expansionCreative Strategy LeadershipOwn the creative engine, not just performanceBuild repeatable systems for:High-volume UGC productionAd concept pipelines (hooks, angles, offers)Iteration velocityPartner tightly with content + founder to unlock scroll-stopping creativeFounder-Led Growth FlywheelBuild systems that convert: Organic reach → leads → customersLaunch and scale:Lead magnetsAdvertorial funnels“Blog ads” / whitelisting strategiesOffers, Funnels & MonetizationConstantly ideate and test:Offers (bundles, discounts, entry points)Funnels (sample packs, subscriptions, lead gen)Improve AOV, Conversion rate, and New customer acquisition efficiencyRetention & LTV ExpansionBuild a subscription-first growth engineDrive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)Partner with Retention lead on:Email / SMSPost-purchase flowsRetention campaignsTeam LeadershipLead and develop a high-performance growth org:Paid, Retention, Creative / Content, Affiliates, and Brand / PartnershipsSet clear ownership, KPIs, quarterly rocks and accountabilityCreate a culture of Speed, Ownership, Relentless iterationAbout You6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)Expert understanding of building repeatable, scalable growth systems, not just paid adsTeam leader and people manager, capable of driving channel-level performanceExpert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brandWorld-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.Shopify ecosystem expert (Platform functionality, apps, integrations)Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)Very strong retention knowledge, especially around driving subscriber LTV / churn reductionDeeply analytical and comfortable modeling first-order profitability and ROAS vs LTVAbility to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO processCan manage external agencies and contractors while owning outcomesCare deeply about health, food, and building a brand with integrityPrefer low-ego, remote, async work environmentsFitt Talent Partners is a specialized recruitment firm for top health and wellness companies.We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful.
