Key Account Manager - Home Appliance at Sanhua International | Torre
Key Account Manager - Home Appliance
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Sanhua International

Key Account Manager - Home Appliance

Sanhua International
Emma
Emma
You'll drive market expansion and NPI success for critical components across North America.
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Full-time

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Emma of Torre.ai
 14 days ago

Requirements and responsibilities

About the roleWe are seeking a high-caliber Sales and Business Development professional with extensive experience in the North American Home Appliance and HVAC sectors. The ideal candidate isn’t just a salesperson; they are a market expert who “knows the business,” understands the nuances of major OEMs, and possesses the professional common sense to bridge the gap between technical requirements and commercial success.Key ResponsibilitiesMarket Expansion: Lead strategic market penetration for home appliance/HVAC components across North America, focusing on Tier 1 OEMs and key regional distributors.Design-In & NPI Management: Navigate the full New Product Introduction (NPI) cycle. Drive the process from initial sampling and certifications (UL/Energy Star) through to mass production.Strategic Value Selling: Identify customer pain points in new model development. Propose solutions and cost-optimization strategies that align with North American regulatory standards and OEM expectations.Full-Lifecycle Account Management: Serve as the primary liaison between the customer and the factory. Manage order forecasting, quality resolution (RMA/FA), and payment collections to ensure a healthy, long-term partnership.Competitive Intelligence: Track competitor pricing, local policy shifts, and technology trends to refine North American go-to-market strategies.Cross-Functional Coordination: Collaborate with internal R&D and Logistics teams to ensure the global supply chain meets the high-frequency delivery demands of North American manufacturing.RequirementsExperience: 5+ years of B2B sales experience specifically within the North American Home Appliance or HVAC component industry.Industry Knowledge: Deep familiarity with the North American supply chain ecosystem and major players (e.g., Whirlpool, GEA, Electrolux, Samsung, LG, Miele, Hisense).Technical Aptitude: While an engineering degree is not mandatory, possess strong “technical common sense” and the ability to discuss component applications comfortably with engineering leads.Education: Bachelor’s Degree preferred. A technical background (ME/EE) is a plus, but extensive market experience and a proven track record take precedence.Target Background: Prior experience working for or selling against major component manufacturers (e.g., Nidec, Robertshaw, Copreci) is a significant advantage.Travel: Willingness to travel 30–50% within North America for site visits and industry trade shows (KBIS, AHR Expo).Location: This position is remote; however, preference will be given to those in the local surrounding areas.What We ExpectThe “Hunter” Mentality: Proactively identify “blue ocean” opportunities within established OEM departments.Business Fluency: A deep understanding of North American business etiquette and the ability to build high-level trust with local procurement and engineering heads.Resilience: Ability to navigate and close the long sales cycles (18–24 months) typical of the appliance industry.
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