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About the CompanyWe are a fast-growing real estate coaching company based in Canada. We empower individuals interested in real estate investment—whether they are active investors seeking to grow their portfolios or passive investors looking to support others. Our small, close-knit team is dedicated to delivering exceptional coaching experiences through high-impact online and in-person events, educational programs, and a vibrant community.We pride ourselves on moving fast, adapting quickly, and upholding a culture of honesty, transparency, and collaboration. Every team member wears multiple hats and is encouraged to take initiative, share candid feedback, and help drive the business forward as we continue to expand our services and reach.About the roleThis role owns and grows the company's social media presence, primarily across Instagram and Facebook.This role is responsible for creating consistent, engaging content, managing the company's online presence, tracking performance, and using data to drive growth and credibility.A strong storytelling ability is an important secondary skill for this role — the right person knows how to recognize a great story, capture authentic moments, and turn them into content that connects with our audience.We are looking for a Level 2 person who can own the social media channel, set the direction, and run it independently without day-to-day management.We are looking for someone who can step into the role with ownership and take responsibility for the channel rather than requiring ongoing training or direction to execute the work.The focus of this role will be more heavily centered on branding specialty, while still owning the day-to-day social media presence, content, storytelling, performance, and growth outlined below.The ideal person should be able to take the lead on the channel, identify what needs to be done, set priorities, and execute without the team needing to manage the work day to day.Responsibilites:Primary responsibility of the role — owning day-to-day social media execution across Instagram and Facebook.Manage the day-to-day social media presence, primarily Instagram and FacebookCreate, schedule, and publish consistent contentBuild and manage the social media content calendarCreate posts, reels, stories, graphics, and short-form video contentWrite captions, hooks, and calls-to-actionStay current with social media trends and platform best practicesMaintain a consistent, professional, and credible online presenceHelp grow our audience and strengthen our online credibilityStorytellingSecondary skill — the ability to recognize a great story and turn it into content that connects.Identify compelling stories within our students, coaches, clients, team, and eventsCapture authentic moments and behind-the-scenes contentTurn wins, experiences, and transformations into engaging contentHelp develop testimonials and success storiesUnderstand how to tell a story through short-form contentLook for moments that create connection, emotion, and trustData, Metrics & GrowthUse performance data to drive content strategy and audience growth.Track weekly and monthly social media performanceMonitor follower growth, reach, views, engagement, shares, saves, and leadsIdentify top-performing and underperforming contentUse data to improve content and posting strategySet and track monthly growth goalsTest different content, hooks, formats, and strategiesProvide regular reporting on social media performanceFocus on growth, engagement, credibility, and measurable resultsEvent & Content SupportCapture social content at key events and company experiencesCollect photos, videos, testimonials, and behind-the-scenes momentsIdentify content opportunities in real timeTurn event experiences into content before, during, and after eventsThis role works weekly with the team, with additional availability for partial weekend hours to support event capture and posting.WHAT WE'RE LOOKING FORStrong understanding of Instagram and FacebookExperience creating social media contentCreative eye and strong attention to detailStrong storytelling skillsStrong writing and communication skillsComfortable filming and creating short-form videoOrganized and consistentComfortable working with data and performance metricsProactive and self-motivatedUnderstands what makes content engagingFocused on growth, credibility, and resultsSUCCESS IN THIS ROLEThe primary job is social media. The differentiator is the ability to tell great stories through it.SUCCESS MEANS✓ Our social media is consistent.✓ Our audience is growing.✓ Our online credibility is increasing.✓ Our content is engaging.✓ Our stories are being told.✓ Our results are measurable.
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