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Responsibilities
Our client is looking for a Media Buyer who is comfortable managing paid campaigns end-to-end, optimizing for results, and scaling successful initiatives. This role gives the candidate the freedom and responsibility to make a real impact by analyzing performance, testing new ideas, and driving measurable growth through paid media.In house, (Paphos / Nicosia / Limassol), or Remote What the Candidate Will DoCampaign Management: Plan, set up, optimize, and manage paid media campaigns across multiple advertising platforms and channels.Performance Optimization: Monitor campaign performance daily and apply ongoing optimizations to improve ROI, CPA, and conversion volume.Budget & Pacing: Manage budgets, pacing, bidding strategies, and delivery to ensure campaigns consistently hit performance targets.Testing & Scaling: Test and refine audiences, targeting strategies, creatives, and funnels to improve efficiency and scale.Data Analysis: Analyze performance data and identify trends, insights, and new opportunities for growth.Creative Collaboration: Collaborate with designers and copywriters to ensure creatives align with campaign objectives and platform best practices.Tracking & Attribution: Monitor tracking, pixels, attribution, and data accuracy, troubleshooting discrepancies or performance issues when needed.Reporting: Prepare comprehensive performance reports and clearly communicate results and insights to the internal team.Industry Awareness: Stay up to date with platform updates, new ad formats, and paid media best practices.What Our Client Is Looking ForExperience: Minimum 2+ years of hands-on media buying experience across paid advertising platforms for B2C online products, platforms, and/or services.Seniority Potential: Individuals with experience developing media buying infrastructure and managing teams could be considered for a senior role.Buying Models: Experience managing campaigns using CPM, CPC, or CPA-based buying models.Technical Knowledge: A strong understanding of audience targeting, bidding strategies, campaign optimization techniques, tracking, pixels, and attribution setups.Format Versatility: Experience working with multiple ad formats (e.g., display, native, video, social).Analytical Mindset: An analytical approach with the ability to interpret data, make performance-driven decisions, and execute structured A/B tests on creatives, audiences, and campaign structures.Execution: Strong organizational skills and the ability to manage multiple campaigns simultaneously.Communication & Traits: Excellent command of English (additional languages are a plus), combined with curiosity, adaptability, and a willingness to learn and grow in a fast-paced performance environment.What Our Client OffersCompetitive remuneration packagePerformance-based bonus schemeProvident Fund Scheme7.5-hour workday and a 30-minute break (flexible schedule)Free coffee, fruits, and refreshmentsUp to 25 days of annual leave plus public holidays5 days of paid sick leavePostpartum support program and newborn baby giftsParental leave allowanceModern, centrally located officesContinuous professional development and on-the-job trainingDiverse and friendly team environmentFlexible work arrangements and remote work options
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