Director of Strategic Content Partnerships at Articulate | Torre
Director of Strategic Content Partnerships
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Articulate

Director of Strategic Content Partnerships

Articulate
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: Employment

Compensation
USD90k - 120k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities

• Define and own the overall strategy, vision, and execution for Articulate’s third-party content portfolio and road map • Drive content acquisition from third parties that align with our high-quality standards, budget, and timeline • Develop effective operational and pipeline processes for integrating top-quality, unique content from third parties into our products • Develop a living target list of third-party content developers and subject matter experts, develop a strategy for acquiring their content, negotiate contracts in collaboration with our legal team, and onboard and train them on our operational and pipeline processes • Develop a set of KPIs for content utilization in-app, drive conversations cross-functionally to maximize the impact of content and utilization of content on customer success, marketing, and sales, regularly report on KPIs to the executive team, and adjust content strategy based on KPIs • Own budget and reporting on the ROI of content partnerships • Utilize data from across the organization, global sources of learning and development trends, and Articulate’s broad customer base to help shape the direction of content acquisition efforts • Develop strategic perspectives on new market opportunities and assess the risks and benefits of vital strategic decisions related to content • Drive the analysis of our content strategy in the rapidly evolving competitive landscape, and make insightful, strategic recommendations on using content for differentiation and advantage. • Partner with the teams responsible for building and managing the content platform • Collaborate with our first-party, in-house content development practice to establish a holistic, winning content strategy and high-performing content production pipeline.
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