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Posted 5 months ago
Requirements and responsibilities
Performance Marketing Manager (Paid Media Oversight – Google & Meta).
Company: SmarterHome.
Department: Growth Marketing.
Reports To: Head of Marketing / Growth Lead.
Location: Bogotá, Colombia.
In-Office Only.
Languages: Fluent English & Spanish (required).
Compensation: Competitive base salary + high-performance commission.
Spend Managed: High six to seven figures monthly.
Role Summary
SmarterHome is seeking a highly skilled Performance Marketing Manager to manage, optimize, and scale paid media campaigns across Google Ads and Meta (Facebook/Instagram). The role focuses on increasing high-quality lead volume, protecting and scaling substantial ad spend, auditing agency performance, and serving as the internal authority on paid media strategies.
Primary Mandate
* Own paid media lead quality and volume outcomes.
* Ensure ad spend drives sales-ready leads.
* Audit and manage agency accounts with zero tolerance for waste.
* Make informed budget and performance decisions at scale.
Key Responsibilities
Paid Media Oversight (Google & Meta)
* Oversee and audit agency-managed Google Ads and Meta Ads accounts.
* Validate campaign structure, keyword intent and match types, audience targeting, geo, demographic, device, and schedule targeting.
* Eliminate waste, junk traffic, and low-intent volume.
* Ensure campaigns are optimized for revenue impact.
Lead Quality & Revenue Impact
* Drive consistent growth in qualified lead volume.
* Collaborate with sales and call center teams.
* Track downstream metrics including qualification rate, close rate, and chargebacks.
* Diagnose lead quality issues and implement corrective actions.
Large-Scale Budget Ownership
* Oversee six–seven-figure monthly ad spend.
* Manage budget pacing and allocation across channels.
* Identify saturation, diminishing returns, and inefficiencies.
* Recommend reallocations based on data analysis.
* Protect capital effectively.
Agency Accountability & Performance Control
* Hold agencies accountable to KPIs.
* Audit reports against raw platform data.
* Challenge assumptions and address underperformance.
* Enforce testing discipline and timelines.
* Escalate issues proactively.
Bilingual Oversight (English & Spanish)
* Audit campaigns in both English and Spanish for intent and accuracy.
* Review Spanish keyword strategies and ad copy.
* Identify cost-per-lead vs. close-rate discrepancies by language.
* Ensure alignment with Spanish-speaking sales flows.
Must-Have Requirements
* 5–8+ years of senior-level paid media experience.
* Direct ownership or oversight of six–seven-figure ad spend.
* Proven success scaling volume without compromising lead quality.
* Strong analytical skills and data-driven decision-making.
* Experience auditing or leading agency-managed accounts.
* Fluency in English and Spanish.
* Based in Bogotá, Colombia — in-office required.
* Willing to provide references and documented performance results.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)