About the Role
As a Brand Manager, you are the client’s main point of contact and the owner of brand results. You lead a small cross-functional team (SEO/PPC, listings, design, CS, reputation) and turn client feedback and data into clear plans. You drive strategy, run the 4-Pillar Scorecard (traffic, conversion, reviews, profitability), and adjust quickly based on KPIs. You spot issues early, fix bottlenecks, and keep listings, ads, and customer experience optimized. Success is simple: keep ASINs in stock, hold ACOS ≤ 25%, maintain 4.5★ per ASIN, and hit (or beat) the monthly revenue plan - earn $200 per on-time Rock each quarter.
What You’ll Do
Client Liaison & Relationship Management
- Serve as the primary point of contact between the company and the client.
- Ensure alignment of brand goals, expectations, and initiatives through regular communication and updates.
- Translate client feedback into actionable plans across internal teams.
Strategic Brand & Market Ownership
- Lead the development and execution of comprehensive market strategies tailored to the client’s brand.
- Conduct market research, competitor analysis, and customer insights to refine brand positioning and tactical plans.
- Monitor KPIs and adjust strategies to ensure brand growth and profitability.
4-Flywheel Scorecard Accountability
- Own and manage the brand's 4-Flywheel Scorecard to track key performance areas (e.g., traffic, conversion, reviews, profitability).
- Coordinate with cross-functional team members to ensure timely reporting, goal alignment, and action planning based on scorecard results.
Brand Performance Optimization
- Identify bottlenecks, missed opportunities, or risks within the brand's operational and marketing efforts.
- Lead initiatives to optimize listings, ad campaigns, customer experience, and brand perception in alignment with business goals.
What We’re Looking For
- 3+ years brand performance in e-commerce, ideally on Amazon (private label, marketplace, or agency side).
- Proven track record hitting hard targets - you’ve managed revenue plans, ACOS/ROAS goals, and profitability, not just “activities.”
- Confident leading cross-functional teams (SEO/PPC, creatives, operations) and keeping everyone aligned on clear priorities.
- Strong analytical skills - comfortable living in dashboards, spreadsheets, and tools (Seller Central, ad console, reporting tools) and turning data into decisions.
- Client-facing communicator - you can run calls, present plans, push back respectfully, and keep clients informed with clear, honest updates.
- System + scorecard mindset - you like building simple, repeatable processes and using scorecards to track what matters (traffic, conversion,reviews, profitability).
- Calm under pressure - you can juggle multiple brands/ASINs, shifting priorities, and “fire drills” without dropping the ball.
- Bonus points if you’ve worked with Amazon PPC tools (e.g. Pacvue, Intentwise, Quartile), listing SEO tools (e.g. Helium10, Jungle Scout, or in an EOS/”Rocks” - driven company.
MUST PROVIDE YOUR OWN EQUIPMENT AND A RELIABLE HIGH-SPEED INTERNET CONNECTION suitable for video calls and real-time collaboration.
Core Values You'll Embody
Communicate, Communicate, Communicate
We don’t expect perfection. But we do expect radical transparency. Whether it’s progress or roadblocks – keep your team in the loop.
Safe to Speak, Safe to Speed
Silence is the only failure. We trust you to raise 'Red Flags' early, asking for help is a sign of strength, not weakness. Do not slow down to protect your work; efficiency leads to growth, not job loss. We reward those who expose problems fast so we can solve them together.
Integrity Over Profits
Integrity over shortcuts. We back the long game – our people and our standards come first.
SMART Rocks and Milestones
Everyone owns a Rock that aims us toward the company vision. Keep them SMART. We track real movement, not just activity—milestones are the measure of success and progress.
Stay Balanced
A business isn't just one department - it's an ecosystem. Everything must work together in a healthy, smart, and sustainable way. Leaning too far in one direction throws off the balance. And don't forget: slip in some fun along the way.
