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Responsibilities
About Us
At ESTOY, we are building a secure and innovative platform designed to simplify access to digital assets and cryptocurrency services. Our mission is to make digital finance more accessible, transparent, friendly and reliable for users around the world.
About the Role
We are looking for a creative and strategic Brand Strategist to help shape and elevate our brand in the fast-growing crypto industry. This role will be responsible for developing and executing brand strategies that strengthen our market position, build trust with users, and ensure consistent messaging across all channels.
The ideal candidate understands digital first brands, fintech or crypto ecosystems, and can communicate complex concepts into clear, engaging narratives.
Key Responsibilities
Develop and maintain the company’s core messaging framework, ensuring clarity and consistency across all communication channels
Develop and implement the company’s brand strategy and positioning within the crypto market.
Ensure consistency in tone across marketing materials, website content, product messaging, and customer support interactions
Ensure consistent brand identity across marketing, product, customer support, and communications.
Work closely with marketing, design, and product teams to align campaigns with brand strategy.
Conduct market research and competitive analysis within the crypto and fintech space.
Translate technical crypto concepts into clear and compelling brand storytelling.
Support the development of campaigns, launches, and partnerships.
Monitor brand performance and adjust strategies based on data and market insights.
Define brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Assisting with product development, pricing and new product launches as well as developing new business opportunities
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3–5+ years of experience in brand strategy, marketing strategy, or brand management.
Experience in crypto, fintech, Web3, or tech companies is strongly preferred.
Strong understanding of digital marketing, content strategy, and brand positioning.
Excellent communication, storytelling, and analytical skills.
Ability to work in a fast-paced startup environment.
Experience launching or scaling digital-first brands preferred
What We Offer
Competitive USD salary
Remote work environment
Career growth opportunities in a global startup
Paid Time Off
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